Elf School 2

– Supermarket colleagues receive ‘Elf and Safety’ training

Asda stores in Northern Ireland have launched a special training school for its colleagues – to teach them how to be ‘super elves’ to ensure customers have a magical time when they visit stores this Christmas.

Colleagues from Asda’s NI stores gathered at Asda Antrim to be put through their paces at an ‘elf and safety’ training session that taught them the Elf Code of Conduct.

It all happened to mark the launch of Asda’s ‘National Elf Service’ – a Christmas community initiative by Asda, which will see its stores deploying a team of community elves in time for the festive period tasked with spreading Christmas joy by raising ‘elf-esteem’ with people and communities that deserve some extra special festive cheer.

Once they have completed training, the special Christmas helpers will be travel around Northern Ireland spreading Christmas joy and creating some very special community surprises along the way.

Elf School 1

The Asda Foundation is investing thousands of pounds into local communities this Christmas, working with a team of community elves whose mission it is to surprise, delight and bring some fun to communities… #becauseitschristmas.

The Foundation was inundated with requests from stores in Northern Ireland asking them to help causes in their local communities and to give them a reason to celebrate this Christmas.  A wide variety of applications were received requesting anything from parties to presents.

Chief Elf training co-ordinator from Asda in the Community, Amy Downes, said: “Taking inspiration from the iconic festive film, ‘ELF’, we’re training our colleagues in the Elf Code of Conduct, to ensure we can give deserving causes in the communities our stores serve a fantastic Christmas treat.”

“Unfortunately there are people out there who won’t be having a perfect Christmas for one reason or another, so we’re pleased to be able to sprinkle a little festive magic and give something back to our local communities at a time when they will need it the most.”

Pictured Asda NI Community Life Champions attending Elf School.

Elf School 3