AbbeyAutoline and LoveBelfast team up to bring Ulster Rugby fans all the action from the 2024/25 season

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Northern Ireland’s largest insurance broker teams-up with LoveBelfast to offer Ulster Rugby fans matchday and non-matchday experiences 

Photo: Ulster Rugby on X

AbbeyAutoline, Northern Ireland’s largest insurance broker, has announced a new collaboration with LoveBelfast to bring Ulster Rugby fans closer than ever to all the thrills and excitement of the 2024/25 season.

As the exclusive sponsor of the AbbeyAutoline Family Stand at Kingspan Stadium, AbbeyAutolinecontinues to enhance the fan experience by delivering family-friendly activities both on and off the pitch, creating unique opportunities for Ulster Rugby supporters and its customers and employees.

The collaboration will provide fans with an exclusive lineup of match-day content and interactive competitions that capture the excitement of Ulster Rugby’s season as they contest the United Rugby Championship and Champions Cup.

LoveBelfast will bring the match-day experience to life by hosting content creators at selected home games to capture fan interactions and the family-friendly atmosphere of the AbbeyAutolineFamily Stand. 

Supporters will also have the chance to win exclusive ticket giveaways for key fixtures, including derby matches and European games, as well as participate in signed merchandise competitions featuring coveted Ulster Rugby shirts and balls.

Julie Gibbons, Managing Director of AbbeyAutoline, said: “We are thrilled to be working with LoveBelfast to bring Ulster Rugby fans even closer to the heart of the action this season. Our goal is to create unforgettable experiences for families and supporters, both at Kingspan Stadium and online, by offering exclusive content, exciting competitions, and unique fan interactions. This collaboration is a fantastic way to showcase AbbeyAutoline’s passion for supporting Ulster Rugby and its incredible fanbase.”

Boasting over 425,000 social media followers, LoveBelfast is a locally owned digital platform offering the latest sports, entertainment, and business news from across Northern Ireland. Its expansive reach provides a dynamic platform to engage a diverse audience and showcase the best of what Northern Ireland has to offer.

Inga Norvilyte-Donaldson, Founder of LoveBelfast, said: “We are delighted to join forces with AbbeyAutoline to deliver an unforgettable Ulster Rugby experience for fans throughout the 2024/25 season. Our partnership is all about celebrating the passion of Ulster Rugby supporters and connecting them with the excitement on and off the pitch. 

“By leveraging our platform, we can showcase the amazing atmosphere of the AbbeyAutolineFamily Stand and engage with fans in new and creative ways, both online and at Kingspan Stadium. We’re excited to share exclusive content and experiences that highlight AbbeyAutoline’scommitment to Ulster Rugby and its loyal fan-base.”

AbbeyAutoline, part of the Prestige Insurance Holdings Group, is Northern Ireland’s largest insurance broker with 15 branches provincewide. Their comprehensive range of Personal and Commercial insurance products includes Car, Home, Business, Farm, Haulage, Van, Taxi, Young Driver, and Motorbike Insurance.

For more information on AbbeyAutoline visit: www.abbeyautoline.co.uk


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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