COPELAND GIN TOASTS RETURN OF LIMITED-EDITION WINTER GIN
Co. Down-based Copeland Spirits has revealed its Christmas-inspired ‘Spiced Apple and Blackcurrant’ gin has returned for the festive season. The limited-edition, fruit-infused gin was an instant success with consumers in 2017, with over 2500 units sold.This year, just 2,000 bottles of the flavoured gin are available in Northern Ireland, exclusively from independent retailers and Belfast International Airport. Selected bottles will be packaged in a luxurious gift bag featuring a scannable QR code, taking consumers to a dedicated section on the website filled with cocktail inspiration and more.
Over the last 12 months, the company has grown from strength to strength securing over 160 independent on and off-trade accounts across Northern Ireland. The brand’s objective since it was established in 2016 has been to create infused gins that surprise and excite consumers whilst also showcasing and celebrating local produce.
Unlike liqueurs, which are sweetened with syrup and lower in strength, Copeland Spirits’ range carries full strength gins all at 37.8% volume. The ‘Spiced Apple and Blackcurrant’ flavour is as powerful in flavour as it is in strength and features only the finest fruits, all grown locally in Northern Ireland. In total, Copeland Gin sourced over 90kg of blackcurrants and over 90kg of apples from local farmers and producers to create the three batches of ‘Spiced Apple and Blackcurrant’ available.
The infusion process began in September with the bottled result delivering a deep berry colour and an intensely familiar festive flavour layered with sweetness and carrying a kick of cinnamon, everyone’s favourite Christmas spice.
Founder of Copeland Spirits, Gareth Irvine said: “Last year we were blown away by the response to our Christmas gin so we knew it had to make a return for 2018. One of our most surprising flavours, ‘Spiced Apple and Blackcurrant’ is intensely sweet and carries that special kick of cinnamon delivering an authentic festive taste.
“Having worked on this flavour since September, it’s really exciting to see it on-shelf, particularly with the addition of the consumer-friendly QR code which we hope will inspire at-home mixologists to try something new this Christmas.
“Gin continues to be the most-saturated spirit category and so our approach sees us sharing limited-edition flavours alongside our flagships gins to excite and surprise gin-lovers with something different to the norm.
“As we move into 2019, we are gearing up for our busiest year to date as export activity increases and we continue to support both local farmers by creating more unique infusions.”
Just 2,000 bottles of Copeland Spirits’ ‘Spiced Apple and Blackcurrant’ will be available across Northern Ireland for a limited time. The brand’s flagship flavours, ‘Rhuberry’ and ‘Raspberry and Mint’, remain available at Tesco, M&S, Winemark and more. Each bottle is priced at £32 (RRP).
For more information visit copelandspirits.com. For serve suggestions, cocktail inspiration and more on availability search #theginyoudeserve on social media.