From now until Christmas, Translink is challenging Belfast-based employees to take Metro at least once a week as a means of promoting sustainable transport in the city. Leaving the car at home can save commuters both time and money and will help ease traffic congestion in the city, which also spells good news for the environment.
Carol Lundy, Brand Manager for Translink explains more about the scheme:
“The ‘Master’s in Metronomics’ scheme is an endorsement which companies can achieve in addition to their ongoing sustainability and CSR programmes. Businesses across Belfast which ‘sign up’ to this corporate pledge will promote the use of Metro for the daily commute among employees throughout the month of November and December.
“Metro plays an important role for Belfast’s commuters and we want to raise awareness of the financial savings and health benefits associated with using Metro every day. By letting us take care of the driving, travelling by Metro will take the stress out of the daily grind making it the smart-move!
“Through this campaign we hope to recognise companies who already undertake efforts to promote sustainable transport as well as encourage new companies to get on board. Once companies register, they will be sent an information pack with everything they need to ‘drive’ the campaign internally and through their social media channels,” continued Carol.
For companies interested in signing up to this scheme please visit www.translink.co.uk/Metronomics/ for more information.