Northern Ireland was promoted to around 200 tour operators and travel agents in Spain – at a recent travel trade roadshow visiting the cities of A Coruña, Madrid, Bilbao and Barcelona. The roadshow was organised jointly by Tourism Ireland and VisitBritain.
Five tourism companies from Northern Ireland – including Finn Lough, Game of Thrones Studio Tour, Mussenden Sea Salt, The Harrison Chambers of Distinction and Titanic Belfast – took part in the roadshow, which involved a workshop event in each city. They met and did business with the Spanish travel professionals, to encourage them to extend their Northern Ireland offering, or to include Northern Ireland for the first time, in their programmes for 2024 and beyond.
The cities of A Coruña, Madrid, Bilbao and Barcelona were selected for the roadshow, as they are key gateways to the island of Ireland for Spanish holidaymakers. The roadshow provided a valuable opportunity for Tourism Ireland and its partners to remind the Spanish travel professionals all about the many great things to see and do here, and all that is new and exciting.
Susan Bolger, Tourism Ireland’s Manager Spain, said: “We’re delighted that so many of our key Spanish travel trade contacts have taken the time to come and meet with our partners from Northern Ireland this week, to learn all about our superb tourism offering. Our aim is to increase awareness of Northern Ireland and the island of Ireland among these influential Spanish tour operators and travel agents – and to help our tourism partners secure a greater share of their business for 2024 and beyond.”
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