Targeting German holidaymakers for Northern Ireland 

~ Tourism Ireland and partners attend important travel fair in Stuttgart ~

Tourism Ireland in Germany kicked off its 2025 programme of promotions at CMT (holiday exhibition) in Stuttgart this week joined by three tourism businesses from NorthernIreland.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers forNorthern Ireland and the island of Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do in Northern Ireland and on the island of Ireland – inspiring German travellers to put the destination on their holiday ‘wish-list’ for 2025.Germany is the third-largest source of visitors toNorthern Ireland and the island of Ireland and one of the largest outbound travel markets in the world.”

Sustainable development is at the core of Tourism Ireland’s plans for the year ahead, so there will be continued focus on attracting tourists who have ‘value adding tourism traits’ – people who are likely to see more, do more, enjoy more and therefore spend more when they visit. Tourism Ireland’smessage in Germany, and elsewhere around the world, is thatNorthern Ireland and the island of Ireland offers a world-class product all year round.