Surefire Ways to Make a Killer Business Presentation

You can be extremely successful at what you do and an incredibly important asset to the company you work for, but you may also have an issue with public speaking and giving presentations- and that’s perfectly fine. No one is perfect, and it’s completely normal to have an insecurity about giving a presentation in front of an audience. 

What you can do initially is to think about enrolling in courses that actually give you the tools and teach you how to give a full fledged presentation from A to Z. Experienced trainers at can testify to the fact that by investing in these kinds of courses you get exposure to a lot of different and unique ideas on how to give an effective presentation. It’s always a good idea to seek out the professionals and take a class or two to really get you warmed up. 

In the meantime, we’re going to help you out and give you a couple of pointers on how you can make a killer business presentation so that you no longer have confidence issues and are thoroughly prepared.

Understand your audience

Prepping for your audience is everything. If your content is not tailored to their needs and the way they think, then you’ll never be able to connect with them, and you won’t be able to get your message or idea across. Things you need to keep in mind is certain aspects such as the age-bracket, the cultural background, their existing opinion on the product that you are supposed to be presenting, and so on. By doing this, you’ll be able to present yourself and your information in the correct way to get their attention in the best way possible.

Connect with a story

It doesn’t matter how bullet proof you believe you statistics and information is, nothing beats a good story to start and finish a presentation. If you can link the two together, then this will be extremely memorable. By tapping into your clients personal emotions you are affecting them in a unique and personable way, and they will certainly pay more attention to you if you can tie in your proposal to a real life situation and use examples to prove how effective it will be. 

Pay attention to your body language

Before giving your presentation make sure that you understand how body language works. Do some research into understanding the value of making eye contact, for example. Or how your movement around the room will allow the clients to feel more comfortable in your presence since this shows that you are utilizing the space to express your ideas. If you are nervous and your body is stiff, it will translate into tension for the rest of the room, and they’ll feel it too, taking away from how convincing your presentation can actually be. 

The 20-20 rule

It’s extremely important that you incorporate a slideshow into your presentation because visual stimulation can be much more effective when it comes to embedding facts and visuals of your idea in comparison to solely using words. The 20-20 rules go on the premise that you should have 20 slides, each lasting only for 20 seconds, because this is how long it takes to embed the idea. You don’t want to overwhelm the client’s minds, but you also want to have an everlasting effect. 

Make it interactive

You have to work with the assumption that most people can easily lose interest or get bored and start to focus on something else like their mobile phones. In order to prevent this from happening, you should consider making the presentation interactive where you involve the client in a way where you allow them to feel that their input is important to keep it moving. You don’t necessarily have to only take questions at the end- you can do so in the middle, or ask questions to show the client that it’s important to you that they are following and understand every single point you’re going to make. 


The key to giving a flawless presentation is, of course, practice. There’s no such thing as too much practice. You need to practice on your own in front of the mirror to assess your body language and eye contact so that it looks natural, then you need to practice with a couple of family and friends to get their feedback so that you know what it is that you need to work out or even cut out entirely to make the presentation more effective. 

Always arrive early

Prepping yourself psychologically before giving the presentation is crucial and will set the tone for how the rest of the day will go. If you make it a point to arrive at least an hour before the presentation, you have the luxury of setting up in a calm and collected manner, and you can practice giving your speech and ensure that the slides are working flawlessly and just the way you want them. This is especially essential if you’re giving the presentation in a different place. 

Don’t falter

You have to make sure that you don’t falter during the presentation. That doesn’t mean you need to be a bag of nerves and fall apart if you make a mistake. This only means that you need to keep your cool and confident demeanor, especially if something does go wrong. You need to be prepared for unexpected questions, technical issues, or mistakes as you speak. These are all things you can come back from if you stay confident and humble at the same time. 

The prospect of giving a presentation can initially be extremely intimidating, especially if you’re the kind of person who gets nervous in front of crowds. But if you go in prepared, you’ll find that you will actually enjoy this experience. You’re already good at what you do, the next step is showing other people what you’re capable of. By following the point that we’ve given you here, you’re bound to give a memorable presentation and also overcome any insecurities you may have concerning making a presentation. By including different strategies and ideas, you will be able to keep your audience involved and interested as well. 

Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture.

Related Articles

Leave a Reply

Stay Connected

- Advertisement -spot_img

Latest Articles