Northern Ireland’s favourite family get together and largest
celebration of cultural diversity, the Belfast Mela is delighted to
announce that Sensata Technologies will be a principal sponsor for
2019.

Sensata Technologies is one of the world’s leading suppliers of
sensors and controls employing more than 1,200 people in Northern
Ireland at its sites in Antrim Technology Park and Carrickfergus.
Last month the company picked up three awards for Equality and
Diversity in the workplace at the NI Northern Ireland Equality and
Diversity Awards.

More than 25,000 people visit the Belfast Mela each August and this
year’s festival together with Sensata promises to be the biggest ever
on Sunday 25th August, 2019.

Belfast Mela 2019Adriana Morvaiova, Team Development Coordinator and Chair of ACE
Network, Sensata Technologies says:

“Sensata is a global brand with a local heart in Northern Ireland
since we acquired Schrader Electronics in 2014, the market leader in
the design and manufacturing of tyre pressure monitoring systems,
merging 1200 local employees with a diverse multicultural global team.

“We are delighted to become a principal sponsor of the Belfast Mela
this year, as diversity in our workplace is very important to Sensata.
This is a perfect partnership as both brands are committed to
celebrating the best of our communities in Northern Ireland. We look
forward to developing opportunities for our employees to connect with
each other to encourage and support a culture of inclusion.

“We have exciting plans to get involved with this year’s festival in
Botanic Gardens with a special Science, Technology, Engineering and
Maths (STEM) Zone aligned to the work of the Sensata Foundation that
aims to empower the next generation of engineers. Our staff will be
part of this extraordinary celebration of cultural diversity through
music, dance, food and fun for all the family which has captured the
hearts of the Northern Ireland people. “

Nisha Tandon, Executive Director of Arts Ekta and founder of the
Belfast Mela said:

“Sensata is a globally outward company and a huge supporter of
celebrating diversity in Northern Ireland through its Diversity
Charter and local Appreciating Cultural Exchange (ACE) network. We are
delighted to welcome them as principal sponsor of the 13th Belfast Mela.

“At this year’s Mela young audiences will have the opportunity to
engage in a special Science, Technology, Engineering & Mathematics
(STEM) zone created by Sensata whose aim is to empower the next
generation of global engineers.

“More than 300,000 people have visited the Belfast Mela over the
years and this year we want to entice more people to come for the
first time and experience all Belfast Mela has to offer.”

The Belfast Mela takes place on Sunday 25th August from 12 noon until
6pm transforming Botanic Gardens into an exotic magical garden with up
to 25,000 people expected to enjoy the sights, sounds and aromas from
a wealth of nations.  For more information go to www.belfastmela.org.uk

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