Got Neknominated? 
Think about these facts first:
-You may harm yourself,
-The person you nominate may be seriously injured
-It comes from online-orientated peer pressure which can lead to cybershaming or cyberbullying. Stand up to the online trend and say no. #BreakTheChain

While some of us may see this as a bit of fun, this ‘game’ is causing great harm to some of those who get involved. The consequences of drinking large volumes of alcohol in a short time period can have very real impacts on those taking part.

As this trend spreads, participants are trying to ‘better’ their friends efforts; more dangerous substances, greater quantities & risk.

We are asking you to break the chain & not participate in this trend. Look after your own health & protect your friends from the serious risks associated with it. #BreakTheChain

Pubs of Ulster have strongly condemned a social media craze which has been linked to the death of two men over the weekend.

The ‘NekNomination’ game involves people being nominated by friends to down alcoholic drinks and then post videos on social media sites.

Pubs of Ulster Chief Executive Colin Neill today said:

“This craze must be condemned in the strongest possible terms. Alcohol is a regulated substance for good reason and we strongly encourage people to drink responsibly and not to pressurise friends and peers into downing crazy amounts of alcohol.

“The pub is the safest place to enjoy alcohol in a regulated environment and Pubs of Ulster would encourage all of its members to make sure this practice does not pervade the safe atmosphere that the pub industry has worked hard to cultivate in Northern Ireland.”

Chair of the Independent Panel on the Responsible Retailing and Promotion of Alcohol, Duncan McCausland added:

“This is precisely why the work of the panel is so important. It is imperative that we take a zero-tolerance approach to harmful drinking practices. Whilst many of these dares do not take place on licensed premises, it is important for the licensed trade to make it clear that such dares will not be tolerated in their pubs and clubs.

“The abuse of alcohol in this way poses a great danger, particularly to younger generations who are susceptible to peer pressure. We must take care to promote a responsible drinking culture and condemn practices such as this.”

 

NekNomination: What is it?

• NekNomination is a drinking game on social media.
• It is believed to have begun in Australia.
• The concept of the game has been described as ‘neck your drink, nominate another’.
• Facebook and Twitter users who receive a “neknomination” are challenged to down a pint of alcohol in one go, within 24 hours.
• They post a video of themselves completing the challenge and nominate two of their friends to do the same.
• “Neknominees” who refuse and break the chain are subject to online ridicule.
• At least one death in Ireland has been linked to the craze.

 

Read more:

NekNomination death: NI drinking game web page discontinued