– Risk Avoidance Danger Awareness Resource and Morrow Communications recognised for the communications campaign designed to ‘put RADAR on the map’
Northern Ireland’s first and only, life-sized interactive safety and life skills education centre based in Belfast was recently awarded, in partnership with Morrow Communications, a prestigious silver award at the CIPR (Chartered Institute of Public Relations) PRide Awards held at the Culloden Estate Hotel.
Having beat off competition from a number of strong finalists, the award in the Education Communications Campaign recognises the strategic campaign, titled ‘Putting RADAR on the Map’, designed to raise awareness of the £1.8 million facility since the initial planning stages to the official opening earlier this year, and beyond.
From promoting the expertise of the RADAR team and generating sponsorship opportunities, to raising awareness amongst key education audiences and stakeholders – the approach to communications around the centre has resulted in press coverage across the media, and helped to communicate RADAR’s contribution to saving lives and money.
Claire Bonner, Director at Morrow Communications, said:
“We entered RADAR into the CIPR PRide Awards as we recognised that in helping to raise awareness of the centre through the media, our campaign also had a greater impact in communicating important safety messages to the public.
“From creative photography to engagement with awareness days, the RADAR team are experts who are not only great to work alongside, but are also at the forefront of their industry in delivering tailored educational programmes to young people across Northern Ireland.”
RADAR Manager, Sandra Leo, added:
“RADAR has already welcomed over 7,500 young people through the door since opening at the start of this year, which highlights the efficiency of our campaign so far in raising awareness of the centre – an important resource which allows visitors to explore dangerous situations in a risk-free environment. We see this award as another important milestone in promoting the facility, which ‘must be seen to be believed’.”
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