NI CONNECTIONS HELPS SHORTCROSS GIN TAKE OFF AT DUBLIN AIRPORT

Shortcross 3 (1)

Ireland’s international award-winning gin Shortcross is set to increase its global footprint, thanks to a new listing at The Loop at Dublin Airport, secured through the NI Connections network.

The landmark listing was achieved after Shortcross was introduced to the airport through Northern Irish Connections, a global network that is helping connect thousands of Northern Irish people and friends of NI that are living around the globe. Shortcross Gin will hit shelves in the The Loop stores in both Terminal One and Terminal Two at Dublin Airport this week.

Shortcross Gin is the first spirit to be launched by Rademon Estate Distillery – Northern Ireland’s first and only craft gin distillery. Founded in 2012 by husband and wife team Fiona and David Boyd-Armstrong, Rademon Estate Distillery is located at the couple’s historic family estate just outside Downpatrick, Co. Down.

NI Connections has members in more than 50 countries. The network hosted 30 events in 16 international cities in the past 12 months to engage with the Northern Irish diaspora. In Dublin last year, CEO Andrew Cowan introduced the Shortcross team to Paul Neeson, a Queen’s University graduate originally from Ballymena who is now Global Buying & Merchandising Director at Dublin Airport. He felt Shortcross and DAA’s travel retail brand, The Loop, were a good fit.

Andrew Cowan, said: “This is a great example of what NI Connections is all about, making connections that mutually benefit our members, helping them to widen their networks, make new contacts to collaborate with and ultimately to grow their businesses. We have a huge network of influential diaspora who are keen to identify business and cultural opportunities like this for our members, and for Northern Ireland.”

Shortcross Gin is now being exported to a number of countries including, France, Great Britain and Holland, with plans to expand its export distribution network in the coming year. The listing at Dublin Airport will be a significant boost to the brand’s ambitious plans to make its mark in the global gin market.

Founder and Head Distiller, David Boyd-Armstrong said:  “Over the last year, we have worked hard to establish and increase awareness of Shortcross Gin and the small batch philosophy that is at the heart of everything we do. This latest listing at The Loop at Dublin Airport is a major boost to our long-term growth strategy for Shortcross.

“We’re excited to work with NI Connections and Dublin Airport to bring Shortcross to thousands of new customers visiting The Loop at Dublin Airport. NI Connections has helped us to introduce Shortcross to many influential diaspora members around the globe and our Dublin Airport listing is evidence of the strength of its connections.”

Paul Neeson, Global Buying & Merchandising Director at Dublin Airport said: “I’d like to welcome Shortcross to The Loop at Dublin Airport and thank NI Connections for putting them on our radar. Shortcross is a premium product that will sit well alongside the other mainstream and craft spirits brands that make up our extensive award-winning duty free offering.

“Dublin Airport has seen a significant increase in business from Northern Ireland residents as well as a rise in the number of visitors arriving into Dublin who are visiting Northern Ireland. Some 65% of passengers who come by air to the island of Ireland pass through Dublin Airport and we have significantly expanded our route network in recent years to include more services to continental European, long-haul and UK provincial destinations.”

Shortcross 2

Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture. http://lovebelfast.co.uk

Related Articles

Job Applications Soar in Northern Ireland as Covid Bites

Number of applications per job more than double compared to this time last year Businesses encouraged to adapt to innovative video recruitment technology ...

THE SCRIPT ANNOUNCE FREE CONCERT FOR HSE / NHS FRONTLINE STAFF AND PRIMARY CARE WORKERS

The Script have announced a free concert for HSE/NHS frontline staff and Primary Care workers (inc. Nurses, Doctors, cleaners, porters, ambulance staff) performing a career-spanning...

GUINNESS ANNOUNCES €1.5 MILLION FUND TO SUPPORT COMMUNITIES IN IRELAND

Guinness will provide financial support to bar staff and vulnerable groups as we face unprecedented challenges from the impact of COVID-19. Guinness has announced the...

Leave a Reply

Stay Connected

81,578FansLike
60,888FollowersFollow
164,554FollowersFollow
- Advertisement -

Latest Articles

BPerfect announces £250K flagship ‘Mega Store’ in CastleCourt

Homegrown, global beauty brand, BPerfect Cosmetics, has announced the opening of its first ever flagship Mega Store in CastleCourt Shopping Centre in an investment worth...

NI Chamber comments on Chancellor’s Winter Economic Plan

Responding to The Chancellor of the Exchequer’s Winter Economic Plan, Ian Henry, President of Northern Ireland Chamber of Commerce and Industry (NI Chamber), said: “The...

LEADING THEATRE SCHOOL LAUNCHES THE SUNDAY SESSIONS

THE SHOW MUST GO ON! The Belfast School of Performing Arts (BSPA), Northern Ireland’s leading youth theatre school, is issuing a curtain call for...

All You Should Know Before Installing a Sauna in Your Home

The bathroom is that place in your home where you retreat to after a long tiresome day for relaxation and comfort. If you want...

Lyric Theatre – a note from executive producer Jimmy Fay on Christmas 2020

Enjoy amazing theatre online while we're closed We are now entering the seventh month of the Covid19 epidemic. It has affected every facet of our lives...