Northern Ireland’s famous Italian Ice Cream brand, Morelli’s, has launched a brand new range of retail packaging to meet growing demand from consumers to enjoy its famous ice cream at home.
The family run business has invested time, effort and resources into the vibrant new design to ensure the products pop out at the shopper from the supermarket freezer. The new and convenient 950ml tub range includes the multi award-winning Double Cream Vanilla, Honeycomb, Raspberry Ripple and Sea Salted Caramel. Tesco Northern Ireland is the first retailer to stock the new packaging in all four flavours.
A new range of individual 125ml sized spoon-in-lid pots in five flavours, Double Cream Vanilla, Chocolate, Cookies & Cream, Sea Salted Caramel and Honeycomb, is also part of the new retail packaging launch.
Arnaldo Morelli who heads up the family owned business, said:
“It’s key to our growth strategy that Morelli’s continues to meet with consumer demand and this can only be done by constantly innovating and by making our ice cream more accessible to even more people.
“The new look packaging has been a labour of love and, at present, no one else is using this design in Ireland or the UK and we’re confident that it will help draw the shopper in for the all-important first trial.”
The Morelli family has been making ice cream since 1911 and has both ice cream shops and franchises across Northern Ireland, as well as a portable vending pod for festivals and events. The brand has been growing its market share in Ireland with the expansion into Tesco Ireland in 2017 and plans to expand the factory premises in Coleraine during the first part of 2018.
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