Fundraising for AWARE ‘even more vital’ following
46% increase in demand for its support services during the pandemic
Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer, is planning to raise thousands of pounds with its annual festive fundraiser which launches this week at selected service stations throughout Northern Ireland.
Over the next eight weeks, Maxol will donate 10p to AWARE for every hot drink bought at participating Maxol service stations across Northern Ireland until the 31st December 2020, with the aim of raising £20,000 for the charity.
The launch comes as AWARE revealed that during March to September of this year, it experienced a 46% increase in demand for its support services via WhatsApp, Zoom and face-to-face. During the same period, the number of people reached by AWARE’s services via Facebook rose by 306% and on Twitter by 119% while the traffic to their website also increased by nearly a fifth when compared to the same period last year.
Maxol has been supporting local communities in Northern Ireland for 100 years and is committed to continuing that support, explained Brian Donaldson, Chief Executive Officer, The Maxol Group. He said: “This has been and continues to be for so many a very difficult and challenging year. We know that AWARE has seen nearly a 50% increase in demand for its support service this year, so it makes our support and our annual Christmas Coffee Cup fundraiser more important than ever before.
“We are extremely proud of our partnership with AWARE who provide much needed services to those who suffer with mental health issues. Supporting good mental health is of huge importance across Northern Ireland especially currently as people continue to deal with the impact of the Covid-19 pandemic on their mental wellbeing.
“I would like to thank our customers who I know will support our fundraising efforts. So, if you are out and about in the coming weeks and you’re in need of a warm cuppa, pop into a participating Maxol station and buy a hot drink and you’ll be helping to make a positive difference to many people’s lives.”
The money raised by the campaign will go towards AWARE providing support, education, and information for people impacted by depression, bipolar disorder and mood related conditions which have been severely impacted by Covid-19 in Northern Ireland.
AWARE has been operating for over 20 years and has a network of 23 support groups across the country, as well as delivering mental health and wellbeing programmes into communities, schools, colleges, universities and workplaces.
Clare Galbraith, Interim Fundraising Manager for AWARE said: “I am delighted to see our Christmas campaign for AWARE 2020 underway once again this year. We’re very grateful to Maxol for providing AWARE with this fantastic fundraising initiative. It is a brilliant opportunity to help us raise the profile of the charity and the funds needed to run the work we do in schools, communities, colleges and workplaces across Northern Ireland. We hope that people will choose to buy a hot beverage at Maxol this Christmas knowing that it’s going towards a great cause.”
Jacob Stockdale, professional rugby player and Maxol Brand Ambassador, said: “The positive impact AWARE has on people’s lives in Northern Ireland cannot be overstated. They provide services that are even more vital now due to the current pandemic that is providing new challenges to people’s mental health. I’d like to thank Maxol and its customers for supporting AWARE and I know that the thousands of pounds raised will be put to excellent use helping people across Northern Ireland.”
To find out more about Maxol and their partnership with AWARE, visit www.maxol.com.