‘LOOK ON THE HARP SIDE’ CAMPAIGN REACHES NEW HEIGHTS WITH CREATION OF NORTHERN IRELAND’S FIRST BARLEY ART INSTALLATION – A PAIR OF TOWERING WINGS
Northern Ireland’s skyline took on a different shape today as iconic landmark, Scrabo Tower, was joined by another structure that soared high on the Ards Peninsula – a nine meter high pair of wings made from barley.
The barley art was commissioned by local lager brand Harp® as part of its ‘Look on the Harp Side’ campaign which champions Northern Ireland’s optimistic way of seeing things.
Belfast based bespoke artist and designer, Gareth Martin, handcrafted the wing structure in five days using 250 bales of barley, 440 meters of twine and 400 wooden stakes. He said: “The design was inspired by the high quality barley ingredients and craftsmanship that goes in to the brewing of Harp and the formation of the wings are, of course, are a nod to the brand evangelist, the Harp Angel.”
“Making hay while the sun shines – or in Northern Ireland while the rain pours down – sums up Harp’s values and reflects the Northern Ireland viewpoint on life”, said Harp Brand Manager, Lisa Ronayne. “So we see the barley art as a fitting tribute to the upbeat viewpoint that people in Northern Ireland are known for.”
The art installation also helps launch a series of exciting competitions from the popular lager where consumers will get the chance to win a free pint or experience a heli ride with friends. For more information on chances to win visit facebook.com/harp.