HAVE A N-ICE AND HARPY CHRISTMAS!
AS NORTHERN IRELAND BRACES ITSELF FOR THE COLDEST WINTER IN YEARS, LOCAL LAGER BRAND HARP EMBRACES THE FESTIVE CHILL WITH CREATION OF GIANT ICE WING SCULPTURE
Belfast’s festive high street was decorated today with an unusual celebratory Christmas sculpture – a pair of giant wings made from ice – as part of HARP® lager’s ‘Look On The Harp Side’ campaign.
As news reports predict Northern Ireland is set for its coldest winter in years with an Artic freeze forecasted for December, Harp continues to champion Northern Ireland’s optimistic way of seeing things by embracing the chill. To mark the arrival of the festive season and in anticipation of the cold winter, Harp commissioned an eight foot tall pair of wings sculpted from ice which towered among shops in Belfast city centre.
“I haven’t created anything of this scale before in Belfast, so it was exciting to work on”, said Ice sculptor Graeme Stratton from Bangor. “I used 1500 litres of water to freeze 1.5 tonnes of ice and started work on it over a month ago but with these plunging temperatures I had no worries about the sculpture melting.”
The ice sculpture is the brand’s latest collaboration with local artists, following the creation of Northern Ireland’s first barley art earlier this year which helped to launch Harp’s ‘Earn Your Wings programme – a sampling promotion that takes place in pubs across Northern Ireland and rewards Harp fans who demonstrate their optimistic spirit in a pub game.
Lisa Ronayne, Harp Brand Manager, said: “The wings symbol is fast becoming synonymous with Harp and our brand evangelist, the Harp Angel, so with the return of the Earn Your Wings programme to pubs across Northern Ireland for Christmas it seemed appropriate that we join forces again with a local craftsman to help recreate the Harp wings one more time.
Lisa added: “Looking at the positive side of what could be a negative situation is something that the people of Northern Ireland can be commended for and the same positivity underpins Harp’s brand values. When we heard of the bitter weather conditions forecasted, we wanted to think of a fun way to make the most of it –creating wings from ice and giving away free cold pints of Harp was the perfect fit!”
Harp will be bringing its Earn Your Wings game to some 50 bars across Northern Ireland during Christmas where consumers will have the chance to win a free pint of Harp and festive goodies. For more information on chances to win visit facebook.com/harp.
DRINK RESPONSIBLY. Visit drinkaware.co.uk for the facts. The HARP word and associated logos are trademarks. © Diageo Ireland 2014.
About ‘Earn Your Wings’ Game
‘Earn Your Wings’ is an on trade mechanic from Harp lager whereby consumers play for the chance to win a free round of Harp for themselves & their mates for a limited time only at select outlets across Northern Ireland. It will take place across 50 bars in Northern Ireland in the lead up to Christmas.
|Thursday 4th December||Friday 5th December||Saturday 6th December||Sunday 7th December|
|Café Vaudeville, Belfast||Café Ceol, Bangor||Cardinal O’Donnell GAC Club, Belfast||Hatfield House, Belfast|
|Donegans, Bangor||The Annex Sports Bar, Belfast|
|The Black Boat, Bangor||Corner Bar, Enniskillen|
|Arkle Bar, Downpatrick||Devenish Bar, Enniskillen|
|Mirabella, Downpatrick||Roadhouse Bar & off sales, Enniskillen|
|Avenue Bar, Downpatrick||Bennets Bar, Portadown|
|Savages Bar, Downpatrick||C McKeever & Sons, Portadown|
|McGlones, Dunmurry||McConvilles, Portadown|
|Friday 12th December||Saturday 13th December||Saturday 14 December|
|Voodoo Copperfields, Belfast||Northern Whig, Belfast||Botanic Inn, Belfast|
|Fountain Tavern, Belfast||Cloth Ear, Belfast|
|Garrick Bar, Belfast||North Belfast Working Men’s Club, Belfast|
|Central Catholic Club, Belfast||The Royal British Legion, Belfast|
|Kellys Cellar, Belfast||Ronnie Drews, Belfast|
|Morrisons Spirit Grocers, Belfast||Pub With No Name, Belfast|