MORE LAST-MINUTE HOLIDAYS BOOKED THAN EVER BEFORE -BUT WHO IS GOING WHERE?
With Google reporting last minute holiday searches up 269% month on month, there’s no doubt that many holiday makers are leaving their plans late in the day with some even choosing and booking a holiday the day before they depart. But where are they going and does where people live in the UK impact their destination choices? Leading online travel agency loveholidays has analysed last minute bookings from its customers all over the country to find out.
People from Belfast and Ballymena may sound different, but do they go to different places for a last-minute holiday? Do those in County Down prefer long haul or short haul holidays? is Country Armagh partial to Spain or Greece? With the loveholidays travel trend finder, you can enter a city and find out where to head to or avoid if you don’t want to holiday with your neighbours!
It’s the Algarve, Portugal’s southernmost region Northern Irish love and are more likely to book a last-minute break there, followed by Spain and Malta. Mancunians love Barbados and are twice as likely to go there on a last-minute holiday compared to the national average, perhaps following former Manchester resident Coleen Rooney on one of her many holidays there! Across the moors in Yorkshire, long haul holidays are a less attractive choice with Morocco proving most popular closely followed by Egypt and Turkey this summer
Brummies love a bit of Jamaica and are three times more likely to book a holiday there at the last minute than the rest of the UK. They are also big fans of holidays to Cuba and are twice as likely to visit this intriguing Caribbean island with its beautiful beaches and colourful classic cars. Other popular choices from the Midlands include Egypt, Bulgaria and Cyprus however Sri Lanka and Thailand appear to be less appealing.
Top spots for late bookings made by Londoners include Jamaica which indexes over four times the national average, Cyprus, Morocco and Turkey whilst its love affair with Paris holds firm as its favourite city break destination. Londoners appear to be more adventurous in their holiday choices with long haul hot spots including St Lucia and Sri Lanka proving popular compared to those in the North of the UK who are more inclined to book more familiar short haul destinations such as the Balearic Islands. However, Londoners are less likely to book a last-minute break to the Dominican Republic, Croatia or Bulgaria than much of the UK.
Whilst the cast of TOWIE headed to Marbella for their sunshine antics, that’s not the case for other Essex residents who are more likely to head to Croatia, Mexico, Malta and the USA for their last-minute holidays. The beaches of Portugal, the Dominican Republic and Cuba are less attractive destinations for those in this South East county.
Over in the North East, on the Tyne and Wear, it’s clear that the rivalry between Newcastle and Sunderland is also reflected in holiday choices. Bulgaria is the most popular late holiday choice for those in Sunderland whilst in Newcastle, it’s the Love Island of Majorca that is proving a last minute hit this summer.
Up in Scotland there’s also a difference in holiday choices with Glaswegians twice as likely to book an escape to the Canary Islands than the national average whilst it’s the US that’s the most popular choice for their neighbours in Edinburgh. Spain is another top spot for Glaswegians however they are less likely to be found in Morocco or Portugal and the wonderful food in Italy is not a strong pull for those from Edinburgh as they are six times less likely to go there than the national average.
Christian Armond from loveholidays comments, “There are still some great deals available for holidays this summer and we’re expecting even more last-minute bookings after the World Cup! This fun tool shows where people are booking from many of the UK’s cities and our easy to use website can help our customers find their perfect holiday by price, weather, board basis or budget rather than just location.”
The interactive travel trend finder can be found here: