– Adverts showcase that ‘Nothing beats a Jet2holiday’ with award-winning experience brought to life for customers
– Tour operator continues ‘Hold My Hand’ creative approach, as consumer research highlights popularity and strong brand recognition
Jet2holidays is launching a new version of its national advertising campaign, with brand-new scenes helping to showcase that ‘nothing beats a Jet2holiday’ by highlighting many of the key moments that make up the award-winning Jet2holidays experience.
The new adverts will hit TV screens across the UK from Friday 23rd December, with the signature track ‘Hold My Hand’ by Jess Glynne once again providing an upbeat and recognisable backdrop.
Three different adverts have been created to target young couples, couples and families. Each advert has been developed to showcase the full customer journey that each audience experiences when on a Jet2holiday – from stepping onto a Jet2.com aircraft and arriving at the destination to be greeted by friendly customer helpers, right through to enjoying magical holiday moments around the pool, on the beach or discovering the local destination. Each different advert also shows some of the activities that holidaymakers can enjoy depending on the audience type, for instance families enjoying a waterpark or couples exploring the old town (links to the adverts can be found below).
Part of an integrated brand campaign, the new adverts will be supported by heavyweight digital, radio, press, CRM and social media campaigns.
Filmed in Majorca, one of Jet2holidays’ bestselling destinations, the new advertising campaign features some of the most popular hotels that the UK’s leading operator to the Balearics features. They include:
- PortBlue Club Pollentia Resort & Spa
- HM Tropical – Playa de Palma
- HM Gran Fiesta – Playa de Palma
- Hotel Pure Salt Garonda
- HM Ayron Park
- Zafiro Palace Andraxt (part of the Indulgent Escapes by Jet2holidays collection).
The new ‘Nothing beats a Jet2holiday’ TV adverts are made up of 30 second inspirational spots, as well as ten second versions starting in January which focus on all the key elements that help make Jet2holidays Which? Travel Brand of the Year, such as £60 per person deposit, award-winning customer service and 22kg luggage and transfers included.
The new adverts will premiere during popular TV programmes such as The Last Leg Christmas Special, All Creatures Great and Small and Coronation Street.
Gavin Forth, Marketing Director at Jet2.com and Jet2holidays said: “We are launching an upbeat campaign which captures many of the moments and elements that make us an award-winning tour operator and airline. Customers and independent travel agents keep telling us that ‘Nothing beats a Jet2holiday’ so we have put that at heart of this new campaign. We are very proud to showcase the VIP experience that customers get to enjoy when travelling with Jet2.com and Jet2holidays, and the detailed consumer research we conduct tells us that our ‘Hold My Hand’ theme continues to give us strong brand recognition whilst enjoying enormous popularity too.”
The advert was created by The Home Agency.
Jet2holidays Family Ad: https://www.youtube.com/watch?v=h3QBxrOa8qo
Jet2holidays Young Couple Ad: https://www.youtube.com/watch?v=roS_m72R_ec
Jet2holidays Couple Ad: https://www.youtube.com/watch?v=q07QuL3rgrk
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