This well-liked chain, known for its assortment of pastries, coffees, and brunch selections, currently has operations on Ormeau Road, Stranmillis, Forestside, East Belfast, and also operates a kiosk at Donegall Place in Belfast City Centre. The expansion sees them establishing their first outlet on Antrim Road in North Belfast.

In their announcement, they expressed eagerness to commence operations as quickly as possible, saying, “We’re excited to bring a new General Merchants to North Belfast on Antrim Road. We’re grateful for all the support.”

They also mentioned they are now recruiting staff for the new location, including baristas, kitchen, and floor staff. The exact date for the official opening of this new outlet in North Belfast is yet to be disclosed.