~ Premium snack brand launches on the Snapchat app at Tesco Taste NI ~
Craigavon-based premium dried fruit and nut snack company Kestrel Foods Ltd, which currently exports to 36 countries worldwide, is to invest more than £100,000 in digital in a bid to grow its national and international footprint for its Forest Feast brand.
The money will be spent over the next three years, up-weighting its resources across digital and online marketing and advertising.
As part of its refreshed digital focus, Forest Feast launched its presence on the increasingly popular Snapchat social media app at last weekend’s Tesco Taste Festival which coincided with the launch of its new Crunchy Coated Peas range. Growing at a relentless pace, with more than 150m daily active users, Snapchat was strategically identified as the perfect platform to launch Crunchy Coated Peas due to its high usage amongst 18-24 year olds. Aimed at the youth audience, Crunchy Coated Pease were created in response to the growing consumer trend toward vegetable based snacks as a healthier alternative to crisps and were officially launched at Tesco Taste NI in three contemporary flavours: Smokin’ Barbeque, Spicy Chilli Lime and Hot and Sour Sriracha.
Speaking about the launch of the Snapchat app, Maeve Haughey, Digital Marketing Executive of Kestrel Foods Ltd, owners of the Forest Feast brand, said:
“Forest Feast is a locally based company operating in 36 countries worldwide and Snapchat will allow our consumers to experience the brand activity up to the minute, wherever they are in the world. The significant investment committed to digital marketing by Forest Feast over the next three years reflects the internationalisation of the brand and the focus we have on growing our global audience.”
“We are excited to use Snapchat as a way to talk to the highly engaged millennial audience and let them see the quirkier side of the Forest Feast brand. We are continually looking for new meaningful ways to engage with our consumers, to share snacking tips, recipes and let them know what the team at Forest Feast get up to on a given day!”
The Crunchy Coated Peas packaging features contemporary Japanese animation inspired characters to create an experience filled with fun and adventure. As part of its adoption of Snapchat, Forest Feast developed three bespoke geofilters for the Tesco Northern Ireland Taste Festival which allowed users to attach, location-based geofilter overlay images to their photographs when in the vicinity of the Forest Feast stand. The Forest Feast Snapchat filters allowed the users to become one of the three Crunchy Coated Peas characters using the illustrations of characters that frame the Snapchat screen.
“Snapchat is all about sharing stories with your community and our Crunchy Coated Peas character geofilters are a unique way for Snapchatters to show the fun they are having at the Taste Festival NI in really visual way. We will also be working with established blogger Inga Norvilyte from the award winning blog Love Belfast to help us launch Snapchat at Taste NI and expand our audience reach over the course of the festival weekend”.
The launch of the new Snapchat app will sit alongside the brand’s robust digital marketing strategy to launch Crunchy Coated Peas. Over the course of the Tesco Taste NI festival, followers on Facebook, Twitter and Instagram were encouraged with prize incentives to add the username ‘forestfeast’ on Snapchat and to cast a vote to name the Crunchy Coated Peas animation characters via Facebook & Twitter using the hashtag #thenamegame.
To follow Forest Feast on Snapchat just search ‘forestfeast’. Crunchy Coated Peas will soon be available, both online and from leading retailers nationwide, for the suggested retail price of £0.89. For more information, visit www.forestfeast.com or find Forest Feast on Facebook and Twitter.
Busy day at @Forest_Feast stall at @Tesco_NIreland #tastefest – call in and visit them today! pic.twitter.com/CTifyeWX7f
— Love Belfast ❤️ (@love_belfast) September 18, 2016
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