Domino’s has taken its first steps into fashion with the world’s first ‘wipeable’ onesie – created by fashion designer Charlotte Denn so pizza fans can eat in comfort without any fear of sauce spillage. The onesie combines stain proof fabric with soft velveteen for ultimate resilience and comfort and follows research revealing that 73 per cent of people change into their pyjamas or comfortable clothes when they get home each day. The onesie is available in Domino’s stores ahead of New Year’s Day, when it predicts it will make seven pizzas a second and deliver 300,000 pizzas throughout the day. For more information contact Neil Broderick at Shine on 07850 508 412 or Neil@shinecom.com PR Handout – free for editorial usage Copyright: © Mikael Buck / Domino’s

– 83 per cent of Irish people change into PJs when they get home –

– Domino’s predicts it will make nearly 20,000 pizzas on New Year’s Day –

Domino’s is taking a new step into fashion by launching the world’s first ‘wipeable’ onesie – designed to allow super fans to enjoy their favourite fresh slice without fear of sauce spillage (FOSS).

This news, ties in with previously unseen research, from ‘Domino’s Slice of Homelife report’, which looks at how people like to spend their downtime in the home.  This reveals that 83 per cent of Irish people change into their pyjamas or comfy clothes the moment they step through the door each evening.

The wipeable onesie creator, Charlotte Denn, of Channel 4: ‘Make and Mend Seamstress’ fame, took 13 hours to create the prototype version, combining stain proof fabric with soft velveteen to achieve the ultimate in both comfort and resilience.  The Domino’s home uniform also comes fitted with two giant pockets on each side to store dips and drinks, letting pizza lovers to ‘dip and sip’ with ease.

The announcement comes just in time for New Year’s Day, which the pizza-maker anticipates to be its busiest of the year.  With a prediction of nearly 20,000 pizzas being freshly-handmade to order before midnight, 60,000 people will choose Domino’s to celebrate the first day of 2017 – and 7.10pm is expected to be the peak time at which to order a pizza.

In Northern Ireland the limited edition onesies are now available to buy in Domino’s South Belfast store for £25 each.  Domino’s will be match funding each sale and donating all of the proceeds to Northern Ireland Children’s Hospice for which Domino’s has already raised over £100,000.

NEW YEAR’S DAY IN NUMBERS

  • 480 pizzas freshly handmade every hour
  • 30 pizzas ordered every minute of the day
  • 133,200 slices of pepperoni placed on pizzas
  • 400 Domino’s chefs on standby across the country
  • Pizzas sold are expected to stretch the equivalent of 4 miles, the distance from Belfast City Hall to Domino’s South Belfast and back again

Louise Butler, a spokesperson at Domino’s comments:

“We expect the first of January to be our busiest day of the year as the whole nation puts their feet up to unwind after bidding farewell to a surprise-filled 2016.  We know there’s nothing quite like a freshly handmade pizza and a box set on New Year’s Day.  So what better way to celebrate the start of 2017, than with the launch of the ultimate relaxation accessory, not only is our Home Uniform cosy but its wipeable and comes with an extra serving of Domino’s cheeky humour on the side!”