DAIRY COUNCIL LAUNCHES ‘MILK IT: ATHLETICS’ SPONSORSHIP

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The Dairy Council for Northern Ireland has announced its sponsorship of the annual athletics championships organised by the Ulster Secondary Athletics Association.

Commenting at the launch of the sponsorship, Dr Mike Johnston, Chief Executive of the Dairy Council for Northern Ireland, said: “This Milk It : Athletics sponsorship is a natural fit with the range of activities we undertake in post primary schools throughout Northern Ireland.  Our aim is to use it to highlight the potential role of milk in sports nutrition.  Given that the USSAA covers all post primary schools in Northern Ireland, and the championships cover all post primary age groups from age 12 to 18 years, this sponsorship is an opportunity for us to associate milk with athletics.”

Dr. Johnston continued, “Milk is a natural source of protein, needed for building and maintaining muscles, and can be an excellent way of rehydrating following exercise.”

Speaking on behalf of USSAA, Stephen Graham, Chairman, said, “We are grateful to the Dairy Council for this sponsorship.  These Championships have been part of schools’ athletics in Ulster for many years, and have been the launching pad for many of our athletes who have gone on to compete internationally.  We appreciate the help and support of schools, teachers and parents, and we look forward to an enjoyable and entertaining day at the Finals at Antrim Forum on 17 May.

Pictured celebrating the launch of the Dairy Council for Northern Ireland’s sponsorship of the ‘Milk It: Athletics’ series are (l-r) Stephen Graham, Chairman of the Ulster Secondary Schools Athletics Association with Dr Mike Johnston, Chief Executive of  the Dairy Council for Northern Ireland at the Antrim Forum.

 

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