McGuigan gives wine lovers a chance to win a trip to Sydney and the world-famous Hunter Valley wine region
Award-winning wine producer, McGuigan Wines, has continued its partnership with celebrity chef, John Torode, to concoct the ultimate food and wine experience.
Between 27 January and 27 April, McGuigan Wines, distributed in Northern Ireland by United Wine Merchants, will give consumers the chance to win five double return flights to Sydney, Australia and the world-famous Hunter Valley, Australia’s oldest winemaking region.
The wine loving winners will spend a week experiencing the wonders of Sydney and the Hunter Valley region, exploring picturesque vineyards and visiting the McGuigan cellar door. The trip will end with an exclusive luncheon hosted by John Torode and legendary Australian winemaker, Neil McGuigan.
To enter, customers need to buy a bottle of McGuigan wine and visit a specially designed microsite via: the QR code on the bottle; visiting the competition microsite url: www.mcguiganwinescompetition.com or logging onto the McGuigan website www.mcguiganwines.co.uk.
Aside from the main prize, wine lovers will also have the chance to win a six-bottle mixed case of McGuigan wines every day during the promotional period.
Customers can keep an eye out for the promotion in major retailers with POS appearing across Wineflair, Supervalu and Curley’s as well as independents throughout Northern Ireland. Digital support for the promotion will also be driven through social media platforms to further spread awareness and interaction.
Martin McAuley Managing Director at United Wine Merchants, said “We’re thrilled to see McGuigan Wines continue its fantastic relationship with John Torode through this exciting consumer promotion. Both John Torode and Neil McGuigan bring decades of food and wine knowledge to the table, which will ensure consumers experience Australia’s Hunter Valley in all its glory.
“McGuigan Wines is investing heavily in this year’s promotion to ensure good visibility for the brand throughout the period of the promotion and we hope that consumers will be excited by the great prize that is on offer.”
The Hunter Valley is one of the jewels of NSW, only a short two-hour drive from Sydney; it is Australia’s most visited wine region. With a rich history, the Hunter Valley consistently produces an impressive diversity of varieties and styles, including its famous Semillon and Shiraz.