Hafner’s, Northern Ireland’s fastest-growing sausage brand, has joined forces with home grown comedian Paddy Raff and his much-loved character, Nigel, for a campaign that celebrates local humour, everyday life and the unmistakable taste of Hafner’s sausages.
Loved as proper, traditional sausages, Hafner’s has been a firm favourite for generations and is now proudly the fastest growing sausage brand in Northern Ireland.
The new tongue-in-cheek campaign is delivered in the unique voice of Paddy Raff’s Nigel, possibly BT9’s most famous resident, highlighting what makes Hafner’s special: quality, authenticity, and a shared love of good food.
Stephen Donnelly, Commercial Director at Hafner’s, said: “We’re delighted to be working with Paddy Raff. It’s a natural partnership for us – Hafner’s and Paddy are both part of everyday life here and share that same down-to-earth outlook. His comedy connects with people right across the country, just like our sausages do”.
“We’re proud to be Northern Ireland’s fastest-growing sausage brand. It shows that more people than ever are choosing Hafner’s, whether it’s for a family breakfast or a simple and tasty family dinner. We can’t wait for everyone to see what’s coming next.”
Comedian Paddy Raff added: “We have been a Hafner’s household for many years. They are our go-to sausage. So, when the call came to work with them, it was a very easy ‘yes’. Our campaign takes a light-hearted look at the world of sausages through the eyes of Nigel who thinks he’s a real sausage connoisseur! I won’t spoil anything, but Hafner’s comes out on top much to his annoyance.”
From breakfast fry ups to quick supers, Hafner’s sausages have long been a staple across Northern Ireland, and this new partnership marks an exciting new chapter for the brand, blending comedy, community, and a proper taste of home.
Keep a look out for the campaign that will run across radio and social over the coming month.
For more information on Hafner’s Sausages visit www.mallonfoods.com/hafners-sausages/ or follow them on Instagram https://www.instagram.com/hafnerssausages/ or Facebook https://www.facebook.com/HafnerSausages.
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