Clearer Twist, the pioneering high-alkaline mixer brand from Northern Ireland, has been awarded a prestigious Superior Taste for its Tonic Water variant at the renowned International Taste Institute in Brussels – a global benchmark for flavour excellence assessed by world-class chefs and sommeliers.
This recognition marks a significant milestone for the innovative brand, whose disruptive approach to mixers is already redefining expectations across the UK and European drinks landscape.
Clearer Twist’s mixers – made using high-alkaline water (pH 9.4) – deliver a naturally sweet taste with less sugar and fewer calories, all without compromising on flavour. Available in three flavours: French Pink, Tonic Water, and Ginger Ale, the range was created to elevate both non-alcoholic and full-strength serves and to be enjoyed on its own.
Ross Lazaroo-Hood, co-founder and co-chairman of Clearer Twist, comments:
“From day one, our mission has been to disrupt the norm – to prove that exceptional taste doesn’t have to come with an exclusive price tag. Winning a star for our flagship flavour at the International Taste Institute is confirmation that premium quality can be both accessible and inclusive. This recognition places Clearer Twist firmly on the global map – and we’re only just getting started.”
More than just a mixer brand, Clearer Twist is built on the principles of social inclusion and innovation. As part of The Clearer Group, it employs a diverse, mixed-ability workforce and champions meaningful opportunities for young people across the UK and Ireland.
Sitki Gelmen, co-founder and co-chairman, adds:
“To receive recognition from such a respected international body highlights the care, precision, and purpose we pour into every bottle. We’re proud to share this moment with our community, our team, and the people driving change within the drinks industry.”
As Clearer Twist gears up for further expansion in 2025, this award marks another powerful step in its mission to deliver an inclusive drinking experience for all.
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