BT ANNOUNCES NEW FOUR YEAR PARTNERSHIP WITH ULSTER RUGBY

 Credit ©INPHO/James Crombie
Credit ©INPHO/James Crombie

BT today announced that it is to continue its partnership with Ulster Rugby under a new four year deal, which sees the two brands team up until the end of the 2018/19 season.

Continuing its role as Official Communications Partner to Ulster Rugby, the BT Sport logo will retain its prominent position on the Ulster Rugby shirt sleeves for all friendlies, the European Rugby Champions Cup and Guinness PRO12 matches as well as retaining its significant brand presence at Kingspan Stadium, the home of Ulster Rugby.
 Peter Russell, General Manager, BT Business in Northern Ireland said: “We are delighted to continue our partnership with Ulster Rugby, demonstrating the commitment of both BT and BT Sport to the game of rugby and to supporting Ulster’s continued growth at a provincial and international level.

“Over the past three years, we’ve built a strong relationship with Ulster Rugby that has successfully delivered on each of our ambitions for the partnership. In that time, both brands have evolved. Ulster has proven itself to be a leading light in professional rugby with its progressive and ambitious plans, while BT has transformed the sports broadcasting landscape with the establishment of BT Sport and our continued innovation in communications technology. As we begin this new long-term partnership we look forward to reinforcing our commitment to Ulster Rugby and bringing the game of rugby closer to the fans, to our employees, to our customers and our suppliers.”

 Phillip Polack, Business Development Manager, Ulster Rugby said, “BT has been a dedicated partner for not only Ulster Rugby and our professional players, but also for our thousands of supporters by creating exciting opportunities on match nights via the BT Cross Bar Challenge, the BT Speed Test and BT Tweet Seats. Ulster Rugby is thrilled that these supporter opportunities are set to continue and many new initiatives will be in place for at least another four years, as provided by one of our most valued partners, BT, to whom we share many values and the highest of ambitions.”

Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture. http://lovebelfast.co.uk

Related Articles

MAXOL LAUNCHES ANNUAL FESTIVE FUNDRAISER FOR AWARE NI

Fundraising for AWARE ‘even more vital’ following  46% increase in demand for its support services during the pandemic Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer,...

Ulster Rugby’s Jacob Stockdale Stands Behind New Kids’ Healthy Eating Programme

Jacob Stockdale joins Danone to  launch revised ‘Eat Like A Champ’ healthy eating programme for Northern Irish primary schools with new guidance on sustainability...

SONI’s Real Rugby Heroes Announced: Three domestic rugby volunteers scoop £1,000 prizes for their clubs

SONI (System Operator for Northern Ireland) runs Northern Ireland’s electricity grid. SONI Ulster Rugby’s annual awards programme, Real Rugby Heroes, which recognises volunteers who...

Leave a Reply

Stay Connected

82,512FansLike
61,888FollowersFollow
164,640FollowersFollow
- Advertisement -

Latest Articles

Tesco grant helps Commedia of Errors bring hope to care homes this Christmas

Tesco Bags of Help Covid-19 Community fund is enabling local group Commedia of Errors to bring their plays to peoples homes this Christmas as...

RYAN MCMULLAN LIVE FROM THE ULSTER HALL | BROADCAST: 27 DEC 8PM GMT

Ryan McMullan has announced an exciting livestream event which will take place this Christmas, on Sunday 27th Dec. Broadcast Live from the historic Ulster...

Northern Ireland’s giant spirit highlighted at Virtual Media Event

Northern Ireland tourism was in the spotlight this week (Nov 25) in a virtual event for media, hosted live from the world-leading visitor attraction,...

EUROPEAN ARENAS WILL BE THE HUB FOR LIVE MUSIC AND SPORT’S RETURN IN 2021

 ~ Arena brings top names from music and sport together to discuss the impact on societal health and wellness and the need for a pan-European...

6 Solutions for a Relaxing and Enjoyable Retirement

You might think that it could be easy to plan out your life once there’s no job to tie you down, but soon enough,...