Exclusive Distribution Deal Also Opens Up $15bn US Market
County Armagh based Bedeck has secured exclusive rights to sell DKNY bed and bath products in the UK. The iconic brand will be available online, throughout Bedeck’s 80 stores and in-shop concessions, and in other leading retailers across the UK and Ireland.
Founded in 1989 by modern American designer Donna Karan, the DKNY brand embodies the spirit and energy of New York City. Inspired by fashion, its exciting collection plays with texture and graphics for a modern way to dress your home.
The deal between Bedeck and US distributor, CHF Industries, which works with other iconic brands such as Peri Home, will also put Bedeck branded products in stores across America for the first time.
Bedeck is the UK market leader in branded bed and bath linens. The firm manages product development and design for a wide range of brands including V&A, Joules, Sanderson and Harlequin, plus in-house brands such as Bedeck 1951 and Murmur.
Bedeck’s Joint Managing Director, Gary Irwin, added:
“Still headquartered in Magheralin, where our grandfather began the business in 1951 manufacturing linen handkerchiefs, Bedeck has evolved into the design and global sourcing of home textiles.
“Our ethos is still focused on beautiful design and quality products, and we believe that DKNY will complement our extensive range of existing brands.
“Securing exclusive rights for DKNY bed and bath products in the UK is a major achievement and is hopefully the first in a series of exciting new brands to be added to the Bedeck portfolio.”
The partnership with CHF Industries includes all major home textile items, including bedding, bath and window fashions. It will introduce the Bedeck brand for the first time to the US home textiles market which is valued at $15bn.
Spencer Foley, President and CMO of CHF, commented:
“We are proud to bring these great Irish bedlinen brands to the US market where we know consumers will appreciate authentic Irish design and beautiful patterns to adorn their homes.
“We are excited by the opportunity to broaden Bedeck’s reach into the bath and window categories, in North America as well as the United Kingdom and Ireland. The global artistry represented in Bedeck designs is a natural complement to our strong portfolio of lifestyle brands, offering consumers even more choices for every room in their homes.”
Bedeck has two stores in Northern Ireland on Belfast’s Lisburn Road and at The Linen Green, Moygashel. Purchases can also be made online at www.bedeckhome.com