Lucozade Ribena Suntory (LRS) and Active Communities Network (ACN) have launched the B Active programme in Belfast – an initiative to increase physical activity as well as improve the lifestyles and prospects of young people aged 16-24.

The B Active programme will target young people who don’t currently have access to sport, with a youth-led activity programme, running five days a week, 50 weeks of the year. Young people will be supported in leading informal sessions focusing on key health related issues such as diet, fitness and mental wellbeing.

The sessions aim to bring likeminded people together and drive grass-roots participation in sport and exercise, helping to achieve the programmes’ long-term ambition of engaging and inspiring young people through sport.

The Lord Mayor of Belfast, Deirdre Hargey, was present at the launch at City Hall: “We had a great afternoon with a brilliant bunch of young people from across Belfast taking part in the B Active programme, engaging them in sport and active living, whilst providing them with key leadership skills. Good luck to everyone involved!”

Megan McGregor, a Youth Intern with the programme, enthused: “The community session is more than just sport, as much as I enjoy the physical aspect and how it enables me to stay healthy, the sessions have allowed me to make new friends which have had a positive influence. I like the sense of togetherness at the sessions and how they make me feel confident and as if I am being supported.”

Using community outreach, the B Active programme will also seek to engage hundreds of young people in Belfast in volunteering with a view to them earning a nationally recognised accreditation for their efforts.

In a collaboration with the Open College Network and 1st4Sport, ACN can offer volunteers of the programme in Belfast qualifications in enterprise, diversity & inclusion and developing community activities for youth at risk, to name a few.

As well as having a positive impact on the lives of young people, an academic partner will also undertake a three-year research study to closely examine behavioural change over this period to better inform government policy in the area.

Mark Copeland, Head of Programme at Active Communities Network, concludes: “Active Communities Network welcome this partnership with Lucozade Ribena Suntory (LRS) which will open doors to young people who don’t currently have access to sport within their community..  The B Active programme will strengthen the health and wellbeing of young people across Belfast, as well as providing pathway into education.”

The B Active programme is delivered by Active Communities Network and funded by Lucozade Ribena Suntory,  one of the UK’s leading soft drinks manufacturers.  The programme is part of the company’s ambitious health and wellbeing plan that aims to get one million people moving more by 2020.

Matched funding partners of the Movement Fund’s B Active programme, secured by Active Communities Network, include Big Lottery.

Leave a Reply