Picture by Darren Kidd / Press Eye.
Auto Trader has kicked off a new sponsorship deal this month with Ulster Rugby as the UK’s largest digital automotive marketplace will sponsor Ulster’s referees.
Auto Trader has previously sponsored Ulster Rugby fixtures, but this agreement will expand their presence to all levels of rugby within the Province. The sponsorship covers referees for matches at school level all the way up to adult club level. Over 230 schools, 55 rugby clubs and 33,500 players currently participate in rugby in Ulster, with 160 referees officiating over 4,400 matches throughout each season.
Commenting on the sponsorship, Kirstie Luke from Auto Trader said: “We’re really pleased to support the Ulster referees this season and the partnership is one of the major marketing activations for Auto Trader in the region. We know there is synergy in Ulster Rugby’s audience compared with our audience so for us it’s a great way to keep our brand front of mind, whilst supporting local rugby.”
Phillip Polack, Ulster Rugby Business Development Manager, added: “The referee is a constant in each game of rugby and due to the growing volume of rugby played in schools and clubs throughout Ulster, an association with the referees offers a capable brand considerable exposure to the loyal rugby audience. Ulster Rugby greatly values and depends upon the services of our referees and it is fitting that Auto Trader, as a recognisable market leading brand, has committed to partnering with the referees for the coming season.”
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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
