LOVE AT FIRST BITE FOR MR TAYTO & MISS DAFFY
All Tayto Profits from ‘Springtime’ Crisps to be Donated to Marie Curie
While love has been ‘blossoming’ for Northern Ireland’s newest celebrity couple, Mr Tayto and Miss Daffy, Mr Tayto has been secretly working in his factory to create a very special new ‘Springtime’ crisp in her honour. With fresh seasonal flavours of lemon and basil, all Tayto profits from the sale of the limited edition ‘Springtime’ crisps will be donated to Marie Curie, Miss Daffy’s organisation, which could raise £25,000 for the charity.
Mr Tayto’s good friend, Crispin, comments: “Mr Tayto has fallen head over heels for Miss Daffy – it really has been ‘love at first bite’ for the couple and what better way for Mr Tayto to show his love, than through his tasty crisps. He has even decorated the packaging with daffodils – Miss Daffy’s favourite flower!”
Rose Petal, buddy of Miss Daffy, adds: “When Miss Daffy told me what Mr Tatyo had done for her I couldn’t believe it. There aren’t too many boyfriends out there that would create a tasty crisp just to win the heart of their perfect partner. I’ve said it before, and I’ll say it again, Mr Tatyo is some spud and Miss Daffy is very lucky to have him.”
Paul Allen, CEO of Tayto, explains: “Tayto has been supporting Marie Curie for a number of years, raising money through various fundraising initiatives. In the last two years we have donated more than £120,000 and the launch of a special edition Marie Curie crisp could raise a further £25,000 for the charity, which would equate to 1250 hours of nursing care for patients in Northern Ireland.
“Our teams across our five Tayto Group sites in the UK have got really involved in raising money for the charity and corporately, we have been working on various CSR projects which benefit Marie Curie. Launching a special Marie Curie crisp to raise money for the organisation was a logical next step in our ongoing partnership.”
Elly Hunter, marketing director of Tayto, adds: “The Springtime crisps are flavoured with the fresh tastes of spring – zingy lemon and aromatic basil and the Daffodil covered packaging clearly indicates that the crisps have been created to benefit Marie Curie. As we are donating all Tayto profits from the sale of these crisps to the charity, we really hope that customers enjoy and spread the news about ‘Springtime’ crisps, help us to raise as much money as possible for Marie Curie.”
Suzy McIlveen, Senior Partnership Manager at Marie Curie said, “Our flagship partnership with Tayto has taken many guises over the last three years and raised well in excess of £120,000 to date. Being involved in a campaign that saw Mr Tayto and Miss Daffy fall ‘head over heels’ as Tayto worked to create a bespoke ‘Springtime’ flavour has been hugely exciting! We’d like to take this opportunity to thank everyone at Tayto for their on-going support of Marie Curie.”
Tayto ‘Springtime’ crisps are available in various supermarkets and convenience stores across Northern Ireland in 100g packs, costing £1. ALL Tayto profits from the sale of these crisps will be donated to Marie Curie.
After placing a Lonely Hearts ad and undertaking a social media campaign to find love, romance has been ‘blossoming’ for Mr Tayto and his perfect partner, Miss Daffy. Follow the couple’s progress on www.facebook.com/TaytoNorthernIreland or @MrTaytoNI –
#MrTaytoinlove and #TaytoMarieCurie .