Lidl, Northern Ireland’s popular discount retailer, ‘received the key to the city’ as it opened its first city centre store in Northern Ireland situated on High Street, Belfast.
Bronagh Waugh, star of popular drama ‘The Fall’ which is filmed in Belfast, joined Lidl this morning to officially open the Belfast city centre store along with Lord Mayor Nichola Mallon. This latest opening will bring the total number of Lidl stores in Northern Ireland to 38 with 6 of those stores serving the population of Belfast.
To mark its first city centre store in Northern Ireland, Lidl today gave away £5,000 of free shopping in Belfast. As Lidl received the key to the city, the retailer welcomed crowds into its High Street store by gifting 450 keys to shoppers in Belfast city centre today each unlocking Lidl vouchers varying in value from £5 to £50, totalling £5,000.
Commenting on Lidl’s new High Street Store, actress and star of The Fall, Bronagh Waugh said, “I’m delighted to open Lidl’s first city centre store on High Street in Belfast. Belfast is a really vibrant city, it’s so exciting to film The Fall right in the centre and for people across the globe to be able to pin point Belfast landmarks. I’ve no doubt that the High Street store will become an iconic one for Lidl and I wish them every success.”
The store will be located at the Hi Park Centre, High Street, Belfast and will serve the centre of Belfast with top quality food and fantastic non-food specials, all at amazingly low prices. The new store represents a new look, ultra modern design, which aims to further enhance the shopping experience for the customer. It also boasts an innovative baking facility that will be turning out delicious affordable artisan breads from the minute the store opens until it closes at night time. In total, 15 new jobs were created by this store opening.
Tracy Denning, Sales Operations Manager for the new Belfast store said, “I am really looking forward to welcoming all of the Belfast city centre shoppers to our new store on High Street. We have lots of fun Christmas activities planned in the opening days. These will include food sampling from Thursday 27th to Sunday 30th and our Chef Ambassador Ian Orr will make a guest appearance in store on Thursday 27th to demonstrate some of his fabulous recipes for breakfast, lunch and dinner. But the star of the opening will be Santa who will make a special trip to the store on Saturday 29th and Sunday 30th to help kids write their Christmas wish list!”
As well as Lidl’s High Street store opening, the retailer has other activities on foot to make this a magical Christmas for all. This year, families are invited to come and experience a winter wonderland at the Lidl Christmas market which will take place in St. Anne’s Square from Thursday 11th to Sunday 14th December. It promises to be a family centred event an array of goodies from the Deluxe, Favorina and seasonal ranges from festive cakes & biscuits to nuts, chocolates and freshly baked mince pies. A traditional German bratwurst hut will serve authentic hotdogs and Irish hamburgers. And of course it wouldn’t be the same without Santa himself. Whilst visits to Santa should be booked on-line, letters to “Santa Land” can be sent via our magical letter drop at each market, which the kids will love. And to round the day off, be sure to visit our traditional carousel. All proceeds from Santa and the Carousel will be donated to our dedicated charity partner, Cancer Focus Northern Ireland. For more information see www.lidlchristmasmarkets.com.
Lidl will also be supporting The Family Hoffman’s Christmas Mystery Palace production at the Mac, Belfast from December 3rd 2014 to January 4th 2015.
Lidl Northern Ireland is committed to working with more than 35 local suppliers from right across Northern Ireland, many of them household names such as Linden Foods, Moy Park and Dunbia. We are proud to have worked closely with Northern Irish suppliers for 15 years. Locally sourced products include beef, chicken, pork, milk, eggs, breads and cheeses, as well as seasonal fresh vegetables and fruit which are stocked in each of our 38 stores in the province. In addition, this produce from Northern Ireland is available in all of Lidl’s 141 stores in the Republic of Ireland. 47% (and rising) of all grocery sales in Lidl’s stores across the Ireland are generated from products sourced from Irish and Northern Irish suppliers, producers and manufacturers. A significant proportion of our top selling Irish product lines come from our fresh meat category.
Lidl Northern Ireland is committed to the charity Cancer Focus and has been supporting the fantastic work of Cancer Focus for over 7 years now. It will continue to support the charity with in store activity in the new High Street store in Belfast.
For further information on Lidl, its products and any career opportunities please visit www.lidl-ni.co.uk. Opening times areMonday to Saturday: 8.00 – 21:00 and Sunday: 13.00 to 18.00.
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