Numbers show 5% year-on-year increase at visitor attraction
More than 100,000 visitors experienced Titanic Belfast in the month of August – representing a 5% increase on the same month for 2013.
The actual figure of 100,150 visitors to Titanic Belfast’s galleries last month does not include the attraction’s weekly Afternoon Tea offering, delegates attending events, or the hugely popular Color Run event on August 23, which saw more than 5,000 enthusiasts participate.
In August, more than 37,000 visitors to Titanic Belfast came from the Republic of Ireland and more than 15,000 travelled from England. The biggest numbers of tourists from outside Great Britain and Ireland, who experienced Titanic Belfast’s nine-gallery interactive exhibition, hailed from USA (9,157), Germany (3,030), Australia (2,255), Spain (2,213) and Canada (1,913).
A recent independent survey commissioned by the Northern Ireland Tourist Board found that 94% of people visiting Belfast had included Titanic Belfast in their holiday plans before leaving home while 98% said they would recommend a visit to Titanic Belfast to friends and family.
Reflecting on a successful high-season period, Titanic Belfast CEO Tim Husbands MBE, said: “Two years after opening, Titanic Belfast continues to attract tourists from all over the world. We had a unique opening during the Centenary of Titanic’s maiden voyage, and it’s great that people consider Titanic Belfast as an essential part of their visit to the city of Belfast.
“Our world-host trained visitor experience staff warmly welcomed an average of 3,230 visitors every day in August, guiding them through the exhibition and ensuring they enjoyed Titanic Belfast’s five-star experience.”
Of the impressive 100,150 August visitors, 24% made purchases in the Titanic Store – the most expensive item being a £198.99 Statemans Fountain Pen.
Titanic Belfast’s new Discovery Tour – a guided tour of the building and the historic Drawing Offices – designed and developed by the visitor attraction’s staff, welcomed 5,216 guests in August, representing a 109% increase.
Also in August, 13 events, including the first Titanic Tattoo Convention, were hosted in Titanic Belfast’s opulent suites.