Carlsberg is bringing some much-needed cheer to the island of Ireland this December by welcoming people back to bars and restaurants with a free pint, and getting some of Ireland’s funniest social media stars together to share their unique take on Christmas 2020. 

Shane Todd and Killian Sunderman, among others, have joined forces with Carlsberg to create a Christmas social media content series raising a smile, a glass and a farewell to 2020. Alongside this, bar and restaurant-goers can enjoy a free pint of Carlsberg with food while getting together responsibly. 

The campaign, Christmas Cheers, has been created to deliver a little Christmas spirit through great pints and great laughs while supporting the hospitality trade. 

Former Irish rugby player Tommy Bowe jumped in for a cameo with Northern Irish funny man, Shane Todd. He said: “It’s been a difficult year for many so it’s great to do something positive for people, whether that’s giving them a laugh, even at my expense, or helping support local bars and restaurants through free pints of Carlsberg. I had a good laugh getting in on the action with Shane, now I am looking forward to getting my free pint!” 

Colum Campbell, Carlsberg Marketing Manager at Diageo Ireland commented: “We know Christmas is going to feel and look different this year. The idea behind Christmas Cheers is to give people something to smile about while providing much needed support to the hospitality sector as some welcome people back safely and responsibly. So hopefully the simple pleasure of a laugh and a free pint makes a little difference for those that are meeting up safely in bars and restaurants over the Christmas period.” 

The Christmas content series will be released in the lead up to Christmas Day and can be viewed on Carlsberg Ireland social media channels @CarlsbergIreland.  

A full list of participating outlets is available on the AnyExcuse website. 


Terms and conditions apply. Over 18s only. One pint per person. Pints to be redeemed adhering to latest guidance and regulations for hospitality and regions. 


Instagram:  @carlsbergireland  

Twitter: @CarlsbergIE 

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