Every business that is in operation today needs to have a website. Some businesses try to skate by with only their social media profiles to represent them in cyberspace. However, this is foolish. Having a website gives you a wider presence, builds trusts to your clients, and allows you to have as much information and content as you want regarding your business. Companies like e-innovate offer web design, software development, and digital marketing while working closely with you and paying special attention to details. They will guarantee you an excellent service at an affordable rate.
There are numerous reasons why your business needs a full-fledged website, not just a presence on social media. It doesn’t matter if your business operates entirely offline; most businesses sell something through their websites, but even if you don’t, your website is an important point of contact between you and your customers, as well as the first thing that many people will see when they search for your business.
Whether you are designing websites as an individual or as part of a team, or even if you are in charge of web designers but not a web designer yourself – it pays to have a coherent strategy. In particular, it pays to already have a plan in place for overcoming the most common challenges that you are likely to face as a web designer.
Below are just 4 of the most common challenges that web designers need to navigate their way through on a regular basis, as well as advice for overcoming them.
No Clear Purpose
Any creative project is doomed to failure if it doesn’t have a clear purpose. There is a lot to be said for freestyling and for experimentation, but when it comes to building something of substance, you need to know what you are doing and why.
In the case of web design, if you don’t know what the purpose of the website is, then you don’t know what features you need to be building, or what considerations you need to be doing with regards to your overall aesthetic.
If you find yourself either at the helm of a project without a clearly defined purpose, or you are a member of a team who has been assigned such an aimless task, your first priority should be to clarify exactly what it is that you are hoping to achieve. Goals and objectives can evolve over time, but you should always have something concrete to be working with.
This is a challenge that is best overcome with clear communications and a consistent workflow approach. If you make it a habit to establish the purpose of every web design project as soon as you begin, you can ensure that you have a clear purpose before you proceed every time.
Navigation is one of the most difficult things in web designing to get right, and yet it is also something that many people assume is easy. This is probably because bad navigation is immediately obvious to anyone who experience is it. On the other hand, good navigation is seamless, and most of the time we don’t even notice it – it’s just how we expect things to naturally be.
Part of the reason that it is so essential for you to define the purpose of your project, as outlined above, is because things like your navigation will be dependent upon exactly what is on your website. A larger website will require a more refined approach to navigation so that a user can see everything that it has to offer without having to spend hours trawling through it.
For smaller websites that have only a limited number of pages, it is best to just keep things as simple as possible when it comes to your navigation. Minimalist menus that are easy to read will do just fine, so there’s no need to complicate. It is only when your website consists of a large number of pages that may be spread over multiple categories that you should consider more advanced techniques, such as expandable menus.
It is always a good idea to have someone else – someone who is not involved in the actual design of your website – test out its navigation for you. As the architect of this maze, it is easy for you to find your way around it even if your design is lacking.
Generic and Stock Visuals Everywhere
The rise of the stock image industry has been a real boon for web developers. Because of these online repositories, it is now easy to find photos of anything that you need. And of course, the best part is that these are royalty-free and therefore free for anyone to use.
However, it is that that is actually the problem. Because these are free for anyone to use, other people will use them. If you are relying on stock images throughout your website, then there will be a limit as to exactly how original and unique you can be.
Photographers and graphic artists can be expensive. However, it is worth investing in some original artwork for your website, especially as it starts to gain more traffic. If people notice that stock imagery is prevalent throughout your website, they might get the wrong impression and assume that this is laziness on your part.
A One Person Dev Team
There are lots of talented website designers out there who are perfectly capable of building a website on their own. However, as with any other creative skill, there are always going to be limits to what one person can accomplish on their own. No one person can tackle every single problem, and even the most experienced web designer will have blind spots, or at least areas that they aren’t quite as strong in.
If one person is trying to handle everything, then it is inevitable that they will hit a brick wall at some point and the whole project will slow to a crawl. Any worker, web designers included, needs to have access to the appropriate resources in order to do their jobs properly. If you have one person who is trying to do all of the web design and the actual building of the website on their own, that’s a lot of responsibility for one pair of shoulders.
For smaller businesses, it might be difficult to justify the costs of bringing another web developer in-house. However, you might want to consider training one of your other IT staff so that they can expand their repertoire and assist in some aspects of maintaining your business’s website.
For example, you could hire a web developer to build an initial website for you, then hand it over to a member of your IT team to update and maintain. You can find plenty of web design courses available online or in a classroom nearby and these tend to be very affordable, especially when you compare them to the cost of a web designer’s salary.
Web design is a much more complicated subject than many people realise, and there is significantly more troubleshooting involved. Troubleshooting is essential for the healthy functioning of any development environment. It doesn’t matter whether you are designing websites, apps, or even videogames – you need a consistent and reliable troubleshooting process that enables you to establish what the issue is and how to solve it as soon as possible after it is first documented.
If you don’t currently have anyone on your staff with the necessary skills to maintain a website on their own, it is worth considering investing in some additional training. Whatever your business does, your website will play an important role – getting it wrong can be disastrous for your success.