University scholar set to study ‘Love Island’

Love Island Student Vicky Squires 

As millions of reality television fans are mourning the end of this year’s series of ‘Love Island’, a Birmingham City University student is preparing to study the show as part of her undergraduate degree.

School of Media student Vicky Squires will be focusing on series two and three of the dating reality television programme, exploring how episodes of ‘Love Island’ might influence the behaviour of young viewing audiences.
ITV2’s ‘Love Island’ sees hopeful singletons move in to a villa together for weeks on end in a bid to find love.
Vicky’s study will focus on confrontational arguments between cast members, acts of rebellion and scenes of a sexual nature.
“I hope that my research will help others by highlighting how reality television influences the behaviour of others and just how powerful this can be, especially for younger audiences who might think that behaving in a similar manner will make them ‘cool’ and ‘popular’”, said 20 year-old Vicky, who hails from Chalton in Bedfordshire.
Vicky opted to study ‘Love Island’ as part of her final-year dissertation project, which will see her conduct focus groups and a virtual ethnography, to ascertain the opinions of Love Island viewers.
“I chose to focus on ‘Love Island’ as the programme has massively grown in popularity and it’s also now like a small empire of its own, not only on the television but online and in stores with tonnes of merchandise inspired by the show.”
The most recent series of ‘Love Island’, won by Dani Dyer and Jack Fincham, broke ITV2 records for the most-watched programme in the digital channel’s history.
The series averaged 2.7 million viewers in overnight ratings, an increase of one million from last year.
Find out more about media courses at Birmingham City University at
Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture.

Related Articles

Jet2holidays Partners Up with Love Island

-          Jet2holidays is the official travel partner of Love Island for the second year running -          UK’s second largest tour operator to continue targeting millennials and young adults through brand...

How To Apply For Love Island 2018

Kem and Amber were crowned the winners of the hit ITV show last night and now half the populations doesn't know what to do...

Leave a Reply

Stay Connected

- Advertisement -

Latest Articles

Start-Ups Invited To Enter Competition To Win £75,000 Grant To Develop Innovate Port Technology

Northern Ireland start-ups will have the chance to win a £75,000 proof of concept grant as part of a new competition launched today by...

BBC Academy’s Digital Cities returns online with a focus on virtual skills, talent, and industry insights

BBC Academy’s annual skills-sharing event, Digital Cities, will launch online for the first time later this month, bringing together partners across the creative industries. The...

£20m premium parking facility opens at Belfast’s Grosvenor Road

Value Car Parks launches new 575 space state-of-the-art parking facility in Belfast City Centre as McCausland Group marks 100 years in business A new premium...


Belfast Harbour has been confirmed as headline sponsor of Culture Night Online 2020, which this year, for the first time ever, will be a...


~50 new jobs to be created at 45-bedroom property~ The Beannchor Group has today opened its new £4 million development at Lisburn Square, Haslem Hotel, creating 50...