Have you ever noticed just how many business and brands are starting to make use of social media as a part of their marketing strategy? Are you looking to start using social media as a part of your businesses marketing strategy too but have no idea which is the best platform to go with, or which is most suited to your business?
There days there are 2 major social media platforms to choose from when it comes to marketing your business or brand; twitter and TikTok. These two platforms are vastly different and have very different audiences and users, which means that one is not inherently better than the other, but rather more suited to the audience you are trying to reach.
If you are new to social media for your business, these distinctions may not be easy to make. If you need help diving into the world of social media marketing, here are some factors to help you decide which platform to use.
Identify your audience
The first step in determining which platform is better for your business is to understand that different social media platforms have different audiences. For instance some might be targeted towards a younger generation whereas others are targeted more to the older generations. It is safe to say that oust social media platforms typically target people who grew up with electronics or the development of them, so these would be the millennials.
Knowing exactly who your audience is makes a massive difference when choosing which platform to market on because you don’t want to be trying to sell your products to people who will have absolutely no interest in them. Different products are popular among different demographics and in order to succeed on social media you want an audience that is interested and engaged with your business and social media account.
Understand the platform
With each of the respective platforms, TikTok and twitter, the content that is being produced is vastly different. On TikTok you can only post short form videos, but on top of this, the type of content and quality of content is very different to that of twitter in that you don’t need to have the best quality stuff, it just needs to be authentic and in the moment, in fact, this is even better than having expensive high quality content. There are also many growth services available for TikTok, like TokUpgrade, which will organically grow your account, and account managers will interact with users for you. If this sounds like something you need, you can find information about TokUpgrade here. You also need to keep things brief and funny, and remember not to try hard selling your products but rather show off your brand a bit.
Twitter on the other hand is all about text based content in a micro blogging style. Twitter allows you to post videos, pictures, gifs, and mems too and allows for direct communication to the audience. here you might want to have your content looking a little bit more professional but still keep it short and sweet, and with the tine of your brand.
TikTok is the newest and by far the most popular social media platform this decade, but this doesn’t mean that it is suitable for every business. TikTok has roughly 1 billion active daily users who post multiple times a day. Their demographic seems to be targeting a much younger audience though, typically those who are still in their teens. This is a good reason why businesses with an older target audience might not use TikTok.
TikTok has all sorts of different styles of content but the most dominating on is following trends or challenges where users copy others peoples videos that have become viral and make their own replica of it. These are usually quite funny and keep the younger audience engaged, and are one of the best things for an increased follower count.
Completely opposing TikTok, twitters demographic tends to lean more to the side of the older generations that are making use of twitter, these being the millennials. Twitter is been one of the most popular social media platforms since its launch all the way back in 2006, making it the longest standing social media platform as well. Twitter has well over 300 million active daily users who will also post multiple times a day in order for their content to be seen.
There are so many big brands from Nike to Starbucks that have started making use of twitter to promote themselves, but there are also hundreds of thousands of smaller businesses that have found success on twitter.