Tourism Ireland launches new ‘Ireland’s Greening of the World’ book

~ Tourism Ireland celebrates 10 years of Global Greening ~

To mark 10 successful years of Global Greening and to celebrate this unique global campaign, Tourism Ireland today launched its new book, called Ireland’s Greening of the World. The book tells the story of Tourism Ireland’s Global Greening since it began in 2010 and how it has since captured the imagination of people everywhere.

Tourism Ireland

The initiative, which see hundreds of iconic landmarks around the world light up green to celebrate the island of Ireland and St Patrick, first began in Sydney – when the Sydney Opera House went green on 17 March 2010, on the 200th anniversary of an historic event celebrating Ireland, hosted by the then Governor of New South Wales, Lachlan Macquarie. The campaign has gone from strength to strength every year since then, with around 360 sites (or more) in at least 51 different countries set to take part for St Patrick’s 2019.

Niall Gibbons, CEO of Tourism Ireland, said: “It is hard to believe that Tourism Ireland’s Global Greening is 10 years old. To mark the occasion, we have produced a special commemorative book, ‘Ireland’s Greening of the World’. 

“The success of our Global Greening is due in no small part to the great work that has been carried out across the world by Irish people and the Diaspora. More than 70 million people around the world claim links to the island of Ireland and St Patrick’s Day is a truly unique opportunity to reconnect them with their heritage. We will distribute ‘Ireland’s Greening of the World’ through Tourism Ireland’s offices around the world and through the Irish embassy network.

Ireland’s Greening of the World is available to buy in bookshops and online at http://www.obrien.ie/irelands-greening-of-the-world

278 major landmarks and sites in 44 countries taking part in the Global Greening this year

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