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Where Art Thou Britain? Poll Finds Most Brits Have Never Visited Top British Tourist Attractions
  • Giant’s Causeway and John O’Groats top the list of UK destinations British people haven’t visited
  • Windsor Castle, The Angel of the North and Stratford Upon Avon, the birthplace of Shakespeare, also feature high up on the list
 New research* commissioned by Hertz UK has revealed that the majority of Britons have never visited the top tourist destinations in the United Kingdom, with 80% having never been to the Giant’s Causeway, and 79% having never visited John O’Groats, the UK’s most Northern point.
Hertz’s research, which aimed to discover how Britons spend their quality time on the road, also found that more typically accessible destinations, such as Windsor Castle (51%), and urban areas, such as Brighton Pier (47%), were amongst those least visited.
William Shakespeare’s birthplace Stratford-Upon- Avon (46%), which attracts almost 5 million visitors each year, is also another place most Britons have yet to visit according to the survey.
David Rowlands, General Manager, Hertz UK, said: “There’s an assumption that people need to travel far and wide for a holiday, but we’ve found there are lots of places much closer to home that people haven’t seen or experienced.
 
“Some of the UK’s most picturesque destinations are just a car journey away, so there’s plenty of inspiration if anyone is planning a last minute trip or just looking for something different to do with their weekend.”
The top ten UK destinations never visited by Britons are as follows:
  • The Giant’s Causeway, County Antrim (82%)
  • John O’Groats, Caithness (79%)
  • The Gower Peninsula, Swansea (74%)
  • The Angel of the North, Tyne and Wear (65%)
  • Loch Ness, Inverness-shire (61%)
  • Land’s End, Cornwall (52%)
  • Windsor Castle, Berkshire (51%)
  • Brighton Pier, East Sussex (48%)
  • Stratford-Upon- Avon, Warwickshire (46%)
  • Lake Windermere, Cumbria (45%)
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2185 adults. Fieldwork was undertaken between 15th – 16th August 2016. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).