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Toals Bookmakers are ‘first past the post’ during Cheltenham week with the opening of the largest betting shop in the UK and Ireland. The new 7,600 square feet betting shop located on High Street in Belfast City Centre, boasts an unrivalled fit-out of leading technology and plasma screens, dedicated sporting zones and refreshments area. The new shop with its unique style is set to create a superior leisure and entertainment experience for the betting customer and is the first of its type both locally and nationally.

The new shop further strengthens the growing portfolio of premises for the family owned business bringing the total number of Toals bookmaker shops to 40.

Speaking at the newly opened premises, located at the former Passport office in Belfast, Director and Proprietor, Gary Toal is delighted to have it opened in time for Cheltenham racing week.

“We have had our own racing schedule to deal with in making sure the shop fit out was completed and ready for Cheltenham – the busiest week in the racing calendar. We are delighted with the results and the unique experience we can offer our customers. The investment in the new shop reflects the future of betting shops in Ireland and across the UK and we are proud to be leading the way in that experience and offering. Our customers will have the opportunity to be at the heart of the sporting action with Europe’s first multi-channel smart screen spanning 7ft high x 12ft wide and further supported by additional screens. Visiting our shop this week will be as being at Cheltenham – you have to see it to believe it and we know our customers will not be disappointed.”

The new premises also incorporate a renovation and extension of the former Toals Pottingers Entry shop. The vision for the project has been a work in progress for over three years with the renovation programme taking three months to complete and employed 22 local tradespeople in total for that period. Over 3.5 km of network cable was used to ensure Toals is at the forefront of all the sports action, live feeds and results. Toals first shop opened in 1932 and since then the company has progressed rapidly in size and reputation, employing 226 in total across the modernised branches throughout every county within Northern Ireland.

Toals High Street Shop Manager and Racing Post, UK Betting Shop Manager of the Year regional champion, Declan Boyle believes the success of Toals Bookmakers is based on a legacy of quality customer service and a high quality betting experience.

“Toals Bookmakers are constantly striving to improve customer services by offering competitive daily bonuses and money back concessions. We pride ourselves by being at the forefront of cutting edge technology with customer information terminals supported by all in one betting screens and provide a variation of mark sense betting coupons. Our new flagship shop puts customers at the heart of the action and that combined with the largest premium level facilities puts us first past the post in the betting shop experience. Cheltenham, the Grand National and the Masters are just a few of the key highlights in the coming weeks and we look forward to welcoming loyal and new customers to our High Street shop.”

Toals also provide a 24/7 Dial-A-Bet service: 028 90 321 721 and have plans to expand into online betting. They are currently the main sponsors for Crusaders Football Team and are affiliated with the Ulster National at Downpatrick Racecourse on an ongoing annual basis. Visit: www.toals.co.uk

Toals inside pic 1

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