Running a business is no easy to task in 2020 with plenty of new businesses opening in Belfast all the time. Standing out from your competitors can be very tricky as you need to show your customers that you are better and the safer choice. One of the ways that business owners in Belfast are securing new customers is by offering a great website.
In this article, we are going to give you some of our tips to help you make your business stand out in 2020. Keep reading to find out more.
One of the best ways to make your website stand out in 2020 is to add an FAQ section. FAQ stands for Frequently Asked Questions and this is often a list of questions that can inform your customers on your business practices. Many sites still haven’t realised the potential of FAQs and so if you add a page to your site then you could really stand out.
In 2020, video content is key and if you are not already using this on your website and across your social media channels then you could be missing out. Video content is used by sites like NetBet and online retailers to show off products and catch the eye of the user. If you add some video content to your homepage, you will increase the time spent on the page. This can encourage your customers to convert.
If you are running a website and you want to stand out then you must be aware of SEO and what it can offer your business. SEO stands for Search Engine Optimisation and involves creating a website that is going to be ranked by Google. There are many SEO best practices including adding keywords to your content, meta titles and more. If you are not already optimising your site for SEO then you should make sure to take a look at some of the best practices online to get some tips.
The final tip that we have for those who want to make their website stand out in 2020 is to offer a live chat service. Your customers will need assistance at any time of the day and if they have to wait around for you to reply to them then they could go elsewhere. Live chat is easier to add to your site than you think so make sure to have a look online. You’ll be able to stand out if you can add this feature.
If you are running a business in Belfast and want to make your website stand out from your competitors then you should make sure to take our tips on board. Think about the video content that you could add and consider adding an FAQ section. Hopefully, this will allow for your site to stand out and for your business to improve in 2020.