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The top trends defining online retail in 2021

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Do you have an online business and want to know what is up and coming this year in order to be prepared? Do you want to optimize your online business or store and want to know what you should be doing in 2021?

Over the years, online retail has grown more and more, and after the Covid-19 pandemic hit, there has been a shift in our behaviors to the digital world. These days you can do just about anything online from shopping to staying connected with friends and family, to playing games, banking, and so much more.

When it comes to online retail, there are new trends that are constantly popping up, such as solutions to cart abandonment which you can read more about at socital.com, and as a retail business, this is something that needs to be paid careful attention to in order to be successful. With the technology behind these trends keeping up can be tricky but if you need some help, here are a few of the top trends that are defining online retail in 2021.

Voice Search

Artificial intelligence has become more and more prominent over the past couple of years, and these days a lot of businesses are implementing it into their websites and functions as a way to make life easier for their customers. Voice search is exactly what it sounds like, it allows customers to search for what they are looking for by just asking the artificial intelligence. Things like Siri and Google’s artificial intelligence are great examples of this.

This is an increase in popularity of voice search, especially over the past few years as technology has developed and it has made it far easier for people to search for things while on the go, or even just too lazy to type.

Omnichannel Selling

As an online retail store, something that should be considered in 2021 is omnichannel selling. While this may seem like a bit of a challenge and a bit confusing, it is one of the best ways to reach an extended audience over multiple platforms.

These days, omnichannel selling is more than just having an online store and a physical store. It is about having multiple online places where your products can be found, for instance, you could have an online store and you could be selling your products on Amazon, eBay, and Facebook too. By selling over a wide spectrum of places it means that you have the potential for more customers that are consuming your products by reaching different people.

AI

As mentioned in a previous point, artificial intelligence is taking over the online world and this is not a bad thing at all. These days online businesses can take advantage of what artificial intelligence has to offer them. Artificial intelligence is more than just a computerized voice. These days it can be used to help both customers and businesses alike, especially when it comes to customer service in retail.

Oftentimes you will find that a lot of people will ask very similar questions. To make life so much easier, artificial intelligence is used to answer these basic questions in a fast and timely manner in order to keep the customer satisfied and utilize human work somewhere else within the business. Things such as chatbots are a fantastic implementation in online retail stores and slowly becoming a must-have.

Social Media is Everywhere

Last but not least we have social media. Although its initial intent was that social media would be a place for people to find entertainment, in the past few years, social media has become a place of incredible importance for businesses and brands and has become by far one of the best ways for them to reach their intended target audiences with ease.

Another fantastic thing about social media marketing, apart from how easy it is to use, is the fact that it is completely free to use too. As a business, this is a great thing because it means that you can put your marketing budget elsewhere that needs improvement. Social media marketing is something that businesses and brands definitely can’t miss out on these days as it is the place where you will find most people.

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