The SSE Arena, Belfast has launched the UK’s first Arena App, giving visitors the chance to enjoy a fully interactive experience at concerts and events in what promises to be its busiest year of live entertainment ever, with the likes of U2, Kevin Bridges and the BBC’s Sports Personality of the Year all taking to the Arena stage.
The App, which is now available for free download, will serve as a gateway to a world of entertainment across the newly-refurbished Arena, and it also gives users full access to the Belfast Giants ice hockey team and W5 Science & Activity Centre.
Using the Arena App, customers can find out about upcoming events, book and upgrade tickets, browse and buy merchandise, and avail of special food and beverage offers exclusive to the App. During live entertainment events, App users will then have the chance to fast track their food and beverage purchases, ordering from their seats in the Arena via the App and collecting items from App-only collection points.
The new App has been launched following an extensive Arena upgrade project which saw the relaunch of the venue as The SSE Arena, Belfast with more than 180 new digital screens, free high-speed wireless broadband and the installation of 9000 new seats.
Clara Killen, Digital Marketing & Development Manager at The SSE Arena, Belfast said: ‘’We see the Arena App as a remote control for customers wanting to get the most out of their live entertainment experience, whether searching for events from their sofas or ordering refreshments from their Arena seats. We’re also looking forward to introducing a whole host of interactive features as the user-base increases and as our data analytics profile is enriched.’’
The App has been developed for The SSE Arena, Belfast by mobile technology partner, LiveStyled, based in London. Tina Kelly, Head of Business Development at LiveStyled said: “This is the first App of its kind to launch in any arena in the UK and we are very proud to say that The SSE Arena, Belfast is breaking new ground and revolutionising the live entertainment experience for customers in Northern Ireland. Almost every fan at today’s live events has a smartphone in their pocket, and there is a massive opportunity to harness the power of these devices to personalise the fan experience like never before.’’
The SSE Arena, Belfast App is to be marketed to new and existing Arena customers via The SSE Arena, Belfast customer data base, social media platforms, and through a four-week TV marketing campaign on local television in Northern Ireland. Anyone who registers and downloads the new App for the duration of the promotional campaign will have a chance to win a night with friends in a VIP Box at The SSE Arena, Belfast for Michael McIntyre in November. The App can be downloaded now from iTunes and the Android App Store.
— Love Belfast ❤️ (@love_belfast) August 11, 2015