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McVitie’s Jaffa Cakes Mud Madness returns in September due to popular demand

FOR the first time ever, and due to popular demand, Northern Ireland’s muckiest event is taking place for the second time in one year next month.

Over 800 people have already signed up to get down and dirty for charity at the McVitie’s Jaffa Cakes Mud Madness race which is taking place on Sunday September 14 at Foymore Lodge in Portadown.

Competitors will run, crawl and belly-flop their way across four and half miles of bogs and ponds, under cargo nets and through water sprays and muddy trenches and organiser Johnny Davis, is delighted to see so much demand that he is bringing the event back for the second time this year.

“2014 is the fifth year of McVitie’s Jaffa Cakes Mud Madness and I am pleased to say it continues to go from strength to strength. 1,000 people took part in the sold out event in April and afterwards we had so many people tell us they would love to do it again this year.  In addition to that, we had lots of disappointed people unable to secure a place, so we decided to have a second event in 2014 to give people the chance to take part in the ultimate off-road challenge.

“We’ve been working hard to design an improved course and new obstacles and have already had lots of interest. In fact we only have a limited number of places remaining which I am confident won’t be around for long. The closing date for entries is midnight on Friday August 29, so make sure you sign-up today to avoid disappointment and help us raise thousands of pounds for Marie Curie Cancer Care, the official charity partner of the event,” Johnny added.

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Tim McAuley, NI Account Manager for McVitie’s said: “We have been supporting the Mud Madness event for the past five years and are delighted to see such a huge demand for this unique race. The race is a great fit for the brand as Jaffa Cakes are well known for re-fuelling athletes and make a popular half-time snack.  They’re high in carbohydrates, have one gram of fat per biscuit and taste great so they are perfect for this muddy, fun-filled event,” said Tim.

Suzy McIlveen Marie Curie Cancer Care’s regional fundraising events manager for Northern Ireland said: “We’d like to thank everyone who has participated in a McVitie’s Jaffa Cakes Mud Madness to date, helping to raise an astounding £100,000 in support of Marie Curie Nurses. This equates to 5,000 hours of Nursing, helping those with terminal illnesses in their own homes right across Northern Ireland and in the Marie Curie Hospice in Belfast.  If you haven’t signed up yet, please do and fundraise in support of Marie Curie.”


Entry to McVitie’s Jaffa Cakes Mud Madness costs £27 plus an online entry fee.  Competitors must be aged 17 or over and you can enter online at   Prizes will be awarded to the first, second and third male and female individuals and teams.  There is also a prize for the best fancy dress costume and spot prizes.

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