full screen background image

New name for Northern Ireland outlet shopping destination amid revamp

The Boulevard

Pictured: Chris Nelmes, centre manager, The OUTLET. Leading Northern Ireland shopping destination, The OUTLET, will change its name next month as part of ongoing investments in the Banbridge based centre. Image: Darren Kidd / Press Eye.

Leading Northern Ireland shopping destination, The OUTLET, will change its name next month as part of ongoing investments in the Banbridge based centre.

Set to become known as The Boulevard, the rebrand will form its owners’ commitment to improving the outlet shopping experience in Northern Ireland.

Over the coming months, new signage will be rolled out across the site as the look and feel of the scheme evolves to rival other major shopping destinations. The new brand has been created to reflect the centre’s positioning as the perfect alternative to shopping in the city, with convenient transport links between the North and South of Ireland.

Since Lotus Group acquired the centre in 2016, the stores have seen a total investment of over £8m. The outlet shopping destination has also enjoyed a rise in footfall of 20% since April 2016 and an increase in sales of 26% in the last 2 years.

Within the past 6 months, a modern new mall covering has been installed to provide a sheltered walkway for shoppers, created from a material similar to that used at the Eden Project in Cornwall, Beijing’s National Aquatics Centre and FC Bayern Munich’s Allianz Arena. A new guest services area was also developed in recent months, placing a key focus on customer service.

The shopping destination has introduced a number of key new brands over the past year, including ProCook, Jack and Jones, Ulster Weavers and The Beauty Outlet. The new stores have joined a significant selection of other well-loved brands situated within the centre, including Nike, Timberland, Calvin Klein, L.K. Bennett, Paul Costelloe and Jaeger.

Chris Nelmes, centre manager, The OUTLET, said:

“The launch of The Boulevard signifies a real turning point for the centre. We feel that we now have a much stronger brand identity that reflects everything that we have to offer to both local and international customers.

“We can’t wait for people to come down and experience the new look and feel of the centre for themselves throughout a series of events starting 24thMarch, which will officially mark the arrival of this new era in the shopping centre’s history.

“We are continually working on attracting further brands that shoppers want, and consumers can expect to see more exciting developments in the pipeline this year.”

Alastair Coulson, asset and property management director of The Lotus Group, said:

“We have been working over the past two years to enhance the shopping experience for customers visiting The OUTLET site. We’re confident that the relaunch, along with various other improvements already made to the centre will provide Banbridge and the surrounding area with a real boost.

“We plan to build upon the success of improvements already made to the site throughout the course of 2018 and we are confident that our new brand will not only give us a competitive edge but will encourage new high-profile tenants to set up shop.”

The Boulevard will mark its official launch with a series of exciting free events for customers on 24 – 25 & 30 – 31 March, including a series of catwalks and pop-up events hosted by Cool FM and Ireland AM.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Multi Award winning social media magazine. Uk Blog of the Year Award 2016 Digital DNA Award for Tourism 2016 www.lovebelfast.co.uk
LoveBelfastSaturday, March 24th, 2018 at 1:21am

The sights, sounds and scents of springtime in Italy are set to take over the heart of Belfast this April, as St. Anne’s Square becomes home to The House of Peroni Presents: La Primavera from Thursday, 5th April, to Saturday, 7th April 2018. https://lovebelfast.co.uk/house-of-peroni-belfast/
TakebackthecityThursday, March 22nd, 2018 at 1:06pm
SNOW PATROL: Northern Ireland tour dates CONFIRMED https://lovebelfast.co.uk/snow-patrol-northern-ireland-2018/
Takebackthecity shared a link to the group: LoveBelfast.Tuesday, March 20th, 2018 at 4:02am
Jumoń, brainchild of restauranteur and chef Nox, is the result of her passion for Asian cuisine and culture as well as over 15 years cooking in kitchens all over the world. Nox, hailing from Bangkok, brings her experience of fresh, clean Thai and south-east Asian cooking to the kitchen, and also delivers an atmospheric vibe front of house. She has teamed up with local restaurant owner Niall Davis to bring Jumoń to fruition.


Leave a Reply