From March this year, shoppers will easily be able to see the calorific content on the packaging of Tennent’s lager.
Tennent’s, one of Northern Ireland’s leading lagers, is set to become the first alcohol product in the UK & Ireland to print clear nutritional information on its cans and bottles. From later this month, cans of Tennent’s lager will begin to appear with clear calorie information printed on the packaging.
Consumers are increasingly interested in what they are eating and drinking and now expect the display of nutritional information on the packaging of the food and drinks that they consume. The introduction of nutritional information onto cans and bottles recognises this expectation and is a further commitment by Tennent’s to educate drinkers and to promote the responsible consumption of alcohol.
Tennent’s Lager contains 30 kcal /100ml, which is the lowest of the main lager brands. In comparison, soft drinks like orange juice and cola contain 44kcal & 43kcal per 100ml respectively.
Tennent’s NI will extend the visibility of nutritional information on its brands to pubs, bars, clubs and restaurants by displaying this information on 50,000 drip mats.
Tom McCusker, managing director of Tennent’s NI explained: “As a responsible producer of alcohol and proud owner of brands that are trusted and enjoyed by drinkers across Ireland, we wanted to further extend our commitment to promote the responsible consumption of alcohol. We are therefore introducing calorie information onto our cans and bottles to ensure can make an informed decision.
“There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed. Calorie content is an easily understandable way to help people make better choices about what and how much they consume. They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too.”
Tennent’s is part of C&C Group plc, manufacturer of some of the UK and Ireland’s leading drinks brands including Magners Cider. C&C will be rolling out nutritional information across its portfolio over the next 12 months.