TV personality Claire McCollum and SuperValuÕs Donna Morrison get a helping hand to launch the 2015 SuperValu SuperMums campaign from little Zachary Cameron (4) and Austin Hoey (3)
TV personality Claire McCollum and SuperValuÕs Donna Morrison get a helping hand to launch the 2015 SuperValu SuperMums campaign from little Zachary Cameron (4) and Austin Hoey (3)

SUPERVALU SuperMums is back to find Northern Ireland’s ‘Top Mum’ in 2015.

The campaign, which recognises the unsung heroes among family, friends and communities and crowned Co. Antrim mother Kathy O’Neill SuperValu SuperMum in 2014, will continue to highlight mums who take life’s day-to-day challenges in their stride.

This year’s SuperMums campaign, sponsored by Magnum Pink, Kellogg’s and Robinsons will award mums across every county in Northern Ireland at a prestigious ceremony in Parliament Buildings, Stormont on September 30.

Anyone can nominate a mum for the competition, or mothers can nominate themselves, with the winner receiving a fantastic family trip to Disneyland Paris, courtesy of Clubworld Travel and runners-up prizes of ‘pamper hampers’ as well as an opportunity to attend the grand final, hosted by TV personality Claire McCollum.

According to recent research conducted by SuperValu, with over 200 mums across Northern Ireland, ‘quality time with family’ has been identified as one of the most important factors for mothers, with over half sitting down with their families for dinner every night.

Almost 60% of those who took part in the survey were working mums who felt missing out on quality time with their children and being able to achieve a successful work life balance was the biggest worry for them.

The health and education of their children were also important concerns for mothers with almost a quarter only cooking from fresh, avoiding processed food and 60% feeling they give their children a healthy and balanced diet.

Mums who took part in the survey revealed that the best thing about being a mum is watching their child grow and develop while, not surprisingly, lack of money and sleepless nights were the most difficult.

The SuperValu SuperMums competition involves entering online and describing what makes your nominee inspirational or worthy of the title ‘SuperMum’.  Respondents named Angelina Jolie as their most inspirational celebrity mum with the Duchess of Cambridge following closely behind. However 76% considered their own mum as the most inspirational mum they know.

TV personality and Mum of two, Claire McCollum, has returned for a second year to help launch the SuperValu SuperMums campaign.

“I am delighted to be involved again with SuperMums, last year was so humbling and inspiring to be surrounded by so many strong and unassuming mums, it was a really heart-warming occasion,” said Claire.

“It is fantastic the search is continuing across Northern Ireland for more SuperMums as there are so many worthy women out there who go unnoticed on a daily basis and truly deserve to be recognised for overcoming the challenges that mums are faced with,” she added.

Donna Morrison, SuperValu Marketing Manager, said:  “We are thrilled to be bringing the SuperMums campaign back for 2015, following the success of last year we want to continue celebrating ‘super’ mums throughout Northern Ireland.

“It was overwhelming the number of entries received last year but we want to see this campaign grow and would encourage everyone to enter their own mum, an inspirational mother they know or nominate themselves before May 30 if you feel they deserve the recognition.” She added.

SuperValu SuperMums will celebrate your mum, you, your next door neighbour, your aunt, your grandmother, your best friend, your boss, your colleague and any other mum you think worthy of the title SuperValu SuperMum 2015 in Northern Ireland.

If you think you or someone you know is a SuperMum who deserves to be recognised at a glittering reception at Parliament Buildings on 30 September, simply enter online at or before May 30.

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