SUPERVALU CHOOSES FAVOURIT HERBS AND SPICES

Home cooks and BBQ lovers turn up the heat with Favourit this summer

Favourit is Ireland’s oldest producer of herbs and spices – they have been making their famous, flavour-packed jars since 1915 – and it has now been announced that SuperValu is to become their latest Irish stockist, as the summer barbecue season kicks off.

Tong wielding, marinade making barbecuers will be gearing up for a summer of grilling,explained Vince Murray, Country Manager, Favourit.

“We’re delighted that Favourit herbs and spices are now available at selected SuperValu stores. That means even more people, from Dublin to Cork, will get the opportunity to enhance their home cooking with our tasty ranges. The Favourit selection really packs a punch so it’s great for BBQ lovers as they enhance the natural flavours of beef, lamb, fish, chicken, not to mention vegetables and sweet treats”, said Vince.

Favourit has over 40 herbs, spices and seasonings available in retail jars – all made in Favourit’s facility in Ireland – and the range is ever-growing.

Vince continued: “Our range has been accessible to professional cooks for over a century and in 2023 our award-winning herbs and spices were made available to people at home too. Since then, home cooks all over Ireland have been using our carefully curated herbs andspices to make delicious meals and culinary creations.”

Consumers now have the opportunity to visit SuperValu stores and bring ‘The Chef’s Choice’ into their home kitchens. 

“Home cooks have become more adventurous with herbs and spices – gone are the days when salt and pepper were the only seasonings we used in our food. Today people demand choice and quality and all at a great price too, which Favourit delivers in spoonfuls.

“We have favourites like Basil, Cinnamon and Oregano and options inspired by different cuisines from across the globe, such as Cajun Seasoning, Crushed Chillies and Chinese 5 Spice. These flavours open up a whole new world of taste for people who are passionate about food”, commented Vince.

Favourit recently increased its Ireland operation which has led to a doubling of its production of the famous herbs and spices. 

Vince concluded: “We are proud to be stocked in SuperValu stores and together with our distribution partner, GM Marketing, we will be delivering thousands of jars to shelves across the country.”

For more information on Favourit visit www.favouritfood.com or call + 44 289 0267 080.