– Golden Cow survey reveals that our love for baking is passed down from generation to generation –
More than half of people in Northern Ireland (57%) developed their love of baking from a family member, traditionally mum or grandmother, according to a survey commissioned by leading butter brand Golden Cow.
Other influences are iconic TV shows such as The Great British Bake Off, according to 14% of respondents, while almost one in five (16%) attribute their love of baking and cooking to a ‘needs must’ mentality.
Golden Cow conducted the survey to explore the nation’s love of baking and the nostalgia associated with this. Findings revealed that many of us still retain strong childhood memories of baking – more than one in three have fond memories of licking the spoon as a child.
Among those surveyed who have children, a strong majority (59%) often take the time to bake with their kids, with a further 39% claiming that they plan to spend more time doing so. More than 70% of parents consider cooking and baking with their children as quality time together, while almost half (45%) believe it to be a life skill that should be acquired from a young age.
While more than 40% of people in Northern Ireland bake because they love to, interestingly one in three believe the true reward to be watching others enjoying their freshly baked goods.
To celebrate spreading the love of baking from generation to generation Golden Cow has teamed up celebrity chef Jenny Bristow to develop some delicious buttery Easter recipes for all the family to enjoy which are available with special 500g Golden Cow Easispread tubs. Reflecting on her love of baking, Jenny said,
“Baking has always been part of my life and I too have such fond childhood memories of watching my mother in the kitchen. I love nothing more than to spend an afternoon creating some really tasty delights but, as mirrored in the survey, for me the real satisfaction is seeing the look of delight in the eyes of friends and family as they tuck into my creations.”
Orlaith Whelan, Senior Brand Manager for Golden Cow, added, “We want to ‘spread the love’ of butter whether it be through baking or cooking this Easter. We were delighted to work with Jenny Bristow and together created some tasty, simply recipes that appeal to everyone, even the novice bakers, with butter as the vital ingredient throughout. There are also some recipes that are ideal for involving the kids, making it a real family occasion.”
‘Spread the Love’ is a campaign from Golden Cow that taps into the nation’s love of butter whether it be spread on a slice of toast, melting over some baby boiled potatoes or baked to make some delicious cakes and buns.
Enjoy your free recipe booklet by Jenny Bristow with special Golden Easispread 500g tubs while stocks last.