Specsavers unveils new DKNY eyewear collection

Global lifestyle brand, DKNY, launches new eyewear collection in Specsavers stores

KNOWN for celebrating the aspirational and practical spirit of New York while taking inspiration from DKNY’s iconic sportswear and accessory offerings, the new eyewear collection infuses effortlessly cool, streetwear-inspired details in a unique sun and optical offering.

All glasses in the 14-strong range feature an innovative mix of materials to create an elevated look with an edge in stand-out colourways in matte and satin finishes.

“We want to continue to offer our customers new and exciting collections, and DKNY is an iconic brand we know our customers will love,” said Juan Carlos Camargo, Head of Product at Specsavers. “DKNY’s aesthetic is one of the most recognised and heralded names in American fashion, works perfectly with our ambition to offer glasses wearers exclusive high-quality stylish products that will help them express their personal style through their specs.”.

The DKNY range is priced from £129 for two pairs single vision and is available in all Specsavers stores from 27 July.

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