IKEA Belfast – SLEEP THE SWEDISH WAY

ikea belfast
IKEA have launched a duvet bundle to help the UK sleep better when sharing beds. Drawing from the Swedish tradition of single duvets, the TOG-ether bundle allows people to purchase two single duvets for the price of one double for a limited time to help them win at sleeping.

  • IKEA Belfast launches the TOG-ether bundle, helping local couples sleep better together
  • The double bed is about to get more comfortable, as couples can now purchase two single duvets catering to personally preferred TOG ratings for less than the usual price (£40 rather than £50)
  • Half the country regularly lose out on a good night’s sleep, with 10% having covers stolen and 40% being too hot or cold at night
  • Over half of us in NI (58%) occasionally endure sleepless nights so a partner can sleep comfortably, with almost a third of us (29%) allowing our partners to take more of the covers
  • 83% of NI residents feel fatigued from not getting a good night’s sleep
  • The Swedish retailer hopes to help us win at sleeping by sleeping like a Swede

83 percent of people in Northern Ireland are feeling fatigued from routinely sleeping badly, with NI adults missing out on, on average, at least an hour every night.

Those living in Belfast said they didn’t get enough sleep (94%), while residents in Lisburn claimed they do feel they get enough sleep (100%).

Tackling our sleeping-problems head on, IKEA has created the TOG-ether bundle, where people can purchase two single duvets for less than the usual price.

Available for £40.00 in IKEA Belfast on the 27th and 28th January, couples can take on the battle of the bedsheets by choosing from duvets of different ‘tog ratings’ (7.5 TOG or 12 TOG) based on their own individual sleeping preference, when purchasing bedding as a pair.

The IKEA RÖDTOPPA range is made of sustainable, quality material which breathes well throughout the night, keeping you dry and comfy thanks to the combination of moisture-absorbing lyocell and soft, fluffy polyester in the filling.

The TOG-ether bundle has been inspired by the Swedish sleep tradition: where two single duvets replace a double, as an established sleeping method known to ensure Swedes win at sleeping when sharing a bed. The individual can choose preferred weight and warmth, be as tucked in as needed and not have their duvet stolen, therefore, helping people to sleep better together when bed sharing.

The bundle comes as a result of research by IKEA that found stress and worry (62%) were the main reason for lack of sleep in Northern Ireland, with bed sharers losing out by being too hot or too cold (46%) and a fidgeting partner also taking the blame (32%).

According to the survey, Armagh residents’ sleep is the most affected by temperature (79%), while in Derry/Londonderry, over half said sharing a bed kept them awake (55%).  Have a lower tog, making them lighter and cooler. 

Meanwhile, 52% of women admit to having to retreat to the sofa as a result, compared to only a third of men. Despite this, women are more likely to take the importance of sleep seriously (35%) if choosing to remain in bed, refusing to give up a good night’s sleep for their partner, compared to only 26% of men who admit to this.

Carol McSeveny, Textiles Leader, IKEA UK & Ireland said, “Many of us find that not getting a good night’s sleep is becoming a regular occurrence. Getting enough sleep is of upmost important for us to remain healthy and optimise our wellbeing. This is why we have introduced this traditional Swedish sleep trend of using two single duvets instead of a double, in IKEA Belfast for a short period, allowing couples to select a duvet from the bundle that suits them.”

For more tips and inspiration on creating a bed that helps you to get a better night’s sleep, visit the IKEA website. Follow the conversation online via #wonderfuleverynight

To purchase the TOG-ether bundle, visit IKEA Belfast on the 27th or 28th January 2018.*

Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture. http://lovebelfast.co.uk

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