Search engine optimization (SEO) refers to the process of getting web pages to rank high in search engines like Google. Remember that search is one of the methods that people can discover content online. When you rank high in search engines, it can increase traffic to your website. You need to hire search engine optimization specialists to help you to get your site rank high.
In most search engines, the paid ads usually feature on the results page and they are at the top of the page. These are followed by what are called organic search results which are regular results. Traffic that you get through SEO is usually called organic search traffic. This article discusses everything you should know about search engine optimization.
As explained earlier, SEO focuses on increasing both the quantity and quality of website traffic so that your brand is exposed through organic search engine results. Ideally, SEO is all about search engines and the people themselves. In other words, it’s about understanding what the visitors are searching for online, the words they are utilizing, the answers they are looking for, and type of content they desire to read.
So knowing the answers to all these questions can allow you to find the people who are looking for solutions you provide online. Knowing the intent of your visitors is one part of the SEO and the other one deals with delivering in such a way that the search engines can find and understand it.
It’s worth noting that search engines refers to answer machines. They can search content and assess various factors to figure out which content can answer your query.
Search engines can do this by uncovering and categorizing the available content like web pages, videos, images, and many more. They use this through a process called crawling and indexing, and order it by checking how it matches the query via a process called ranking.
Organic search results
You can earn organic search results through proper SEO strategies and not advertising. The paid ones were easier to spot because the ads are clearly labeled and the rest of the results usually had 10 blue links that were listed below them.
Nowadays, search engine results pages also called SERPs are usually filled with more organic results and advertising formats than before. Remember that new SERP keep on emerging based on what people are looking for.
It also important to know that search engines can make money from advertising. Their aim is to solve the queries of searchers, keep them on the page longer, and encourage searchers to come back.
You can find some SERP features on search engines like Google that are organic and are influenced by SEO. These may include snippets that are promoted organic results that show answers inside a box and People Also Ask boxes.
There are several search engine features that are not paid advertising, but cannot be influenced by SEO. These usually have data they get from proprietary data sources like WebMD and Wikipedia. The good thing about search engines is that they can generate most of the online traffic.